Editor Joe Siegel–whose interests in visual storytelling have taken him from DC Comics to his current incarnation as a sought-after creative editor–has joined LVLY, the recently rebranded content creation and creative studio in New York. He comes over from Crew Cuts, the New York editorial shop where he launched his career in post.
As an editor, Siegel has a feel for the ebb and flow of human stories, as seen in a B&W spot for Coach which follows a skateboarder as he travels on his board from Brooklyn to Manhattan and back. Siegel’s deft sense of rhythm and timing is also seen in his short film for the Range Rover Evoque and its “City Evocation” series, which profiles artists as they work in New York, Los Angeles and New Orleans.
Siegel says the move to LVLY makes sense in terms of where the industry is headed, as well as where he’s going as an artist. “LVLY is the next logical evolution in postproduction, bringing so many of the dynamic elements that go into creating great work under one roof,” he explained. “Collaboration is a hugely important aspect of post-production, and that’s at the forefront of their new structure and identity.”
LVLY EVP and managing director Wendy Brovetto, who leads LVLY’s editorial and live-action teams, said Siegel’s skill sets and versatility are a perfect match for the company’s purview. “We’re looking for artists and producers who want to experiment in varied genres and disciplines, and we clicked with Joe on that level immediately,” she noted. “His work reflects a wide range of styles, and while he’s well-versed in the thirty-second spot, he was looking for a home that would afford him not only the chance to work in different forms, but also one that could provide all of the collaborative services a project or client needs, such as VFX, design and finishing.”
Siegel said, “Joining LVLY presents an opportunity for me to stretch and work on projects outside of the traditional definition of a ‘commercial.’ They’re involved in so many things, from fashion and beauty to experiential and VR – I see all of this as opportunities for me to enhance my skills and broaden my craft.”
At LVLY, Siegel joins a talent roster that includes Olivier Wicki, Chrissy Rabe, J.P. Damboragian, Bruce Ashkinos, Geordie Anderson, Noelle Webb, Aaron Dunkel and Bryan Andes.
“Heretic” and “Maria” Set As Red Carpet Premieres At AFI Fest
The American Film Institute (AFI) has announced that Heretic, the psychological thriller starring Hugh Grant, and Maria, based on the life of opera singer Maria Callas starring Angelina Jolie, will round out the Red Carpet Premieres section at this year’s AFI Fest. The Heretic Gala Screening will take place on Thursday, October 24, and the Maria Gala Screening will be held on Saturday, October 26. The complete Red Carpet Premieres section includes the world premieres of Music By John Williams, Robert Zemeckis’ Here, Wallace & Gromit: Vengeance Most Fowl and Clint Eastwood’s Juror #2. All Red Carpet Premieres will take place at the historic TCL Chinese Theatre. The full lineup for AFI Fest 2024 will be unveiled on October 1.
“At the heart of AFI Fest is an unwavering dedication to celebrating the best in global cinema--together,” said Bob Gazzale, AFI president and CEO. “We look forward to uniting artists and audiences once again to be inspired by the art form in a powerful sense of community.”
Heretic follows two young missionaries (Sophie Thatcher and Chloe East) who are forced to prove their faith when they knock on the wrong door and are greeted by a diabolical Mr. Reed (portrayed by Grant), becoming ensnared in his deadly game of cat-and-mouse. The film is directed by Scott Beck and Bryan Woods and produced by Stacey Sher, Beck, Woods, Julia Glausi and Jeanette Volturno. The film will be released nationwide by A24 on November 8.
Directed by Pablo Larraín, Maria presents a tumultuous and beautiful depiction of one of the world’s most renowned artists and reimagines the legendary soprano in her final days in Paris, as Callas (Jolie)... Read More