Jason Hinkley–an editor at such shops as Venice, Calif.-based Spot Welders and the L.A. offices of bicoastal Lost Planet and Rock Paper Scissors–has relocated to Minneapolis to come aboard the roster of Pixel Farm, a creative studio best known for its VFX, motion design, and visual and audio post services.
Hinkley joins staff editor Paul Clark as part of a deliberate strategy to make Pixel Farm an editorial destination, according to managing director Paul Sadeghi. “We’ve long been a trusted post and animation partner, but this is about meeting our clients further upstream,” he explained. “Jason is a stellar addition to our editorial team. His storytelling sensibilities and smarts are a perfect fit for Pixel Farm’s creative culture.”
Hinkley’s recent clients have included agencies Wieden + Kennedy, Leo Burnett, Doremus, Innocean, and Commonwealth on such brands as Apple, Nike, BMW, Nissan, T-Mobile, Ford, Verizon, and Beats. Hinkley has also collaborated directly with numerous brands like Facebook (now Meta), Twitter (now X), and Ziprecruiter.
“I’m excited to bring my style of storytelling and sound design to the Midwest,” said Hinkley. “I have known the fine folks at Pixel Farm for years from past projects, and this feels like home. I really believe we can accomplish big things here.”
Recent work from the studio gives examples of its breadth of capabilities. A spot for Northwell Hospital and agency Strawberry Frog included live-action production, motion graphics, edit, and finishing. A recent campaign for Planters Cashews and BBDO Minneapolis featured design and animation. And for investment app Acorns, the team handled compositing and mouth animation for a puppeted squirrel, as well as all finishing, color, sound design, and audio mix.
Pixel Farm is represented by Minerva on the East Coast. It is currently looking for Midwest representation, according to Sadeghi.
Kari Grubin To Become First Woman President Of The Hollywood Professional Association
Kari Grubin will succeed Seth Hallen as president of the Hollywood Professional Association (HPA) on January 1, 2025.
When Hallen passes HPA leadership to Grubin, the organization marks a noteworthy milestone in its history as she becomes the first woman to hold the HPA presidency and only its third president since the organization’s founding, following Hallen and HPA founder Leon Silverman. A recognized expert in technology, consultative expertise and postproduction services, Grubin possesses the experience and vision to help drive HPA through the next phase of the industry’s evolution.
“I am truly honored and excited to be part of the leadership team of this great organization that means so much to me, and I will bring my passion and experience to this responsibility,” said HPA president-elect Grubin. “Now more than ever, HPA is a critical and hyper-relevant partner for the individuals and companies at work in our industry as we face the significant change, challenge and opportunity ahead. HPA will continue to be a conduit for our community to grow, reach out for new opportunities and adapt. I’m assuming the leadership of a thriving organization, and I look forward to shepherding it through its next powerful new phase. I encourage our community to join us in the work ahead and look forward to the upcoming collaboration.”
Hallen and Grubin will work closely over the coming months to ensure a smooth transition. A dedicated HPA Board member since 2020, Grubin has spearheaded several of HPA’s most impactful initiatives. She co-founded HPA Women in Post (2011) which provides leadership opportunities and visibility for women working in professional content creation. Under the leadership of Grubin and fellow board member Loren... Read More