Editor Dean Pelton has joined the Republic Editorial roster. Most recently the lead editor at charlieuniformtangoโs Austin office, with a strong client base in Dallas as well, Pelton joins Republicโs crew of six creative editors at Republic Editorial alongside directors and creative directors from their Republic Production and Republic Design studios.
His body of work spans brands including Jeep, Fiat, Alfa Romeo, American Airlines, Sub-Zero, Wonderbread, Pennzoil, Americaโs Best, Chick-fil-A, Interstate Batteries, and Rent-a-Center.
โWeโve had our eyes on Dean for the last several years,โ said Republic partner Keith James. โI remember seeing his Alfa Romeo Super Bowl and thinking, โWhoโs this new guy in town thatโs come out of nowhere?โ As more and more of his work hit the marketโa lot of it auto, but also a good amount of it comedyโI realized, โThis guy can do all the things; heโs the complete package.โโ
Peltonโs background as a storyteller traces back to his childhood in Los Angeles, where he shot and edited Indiana Jones themed home-movies with his friends. After getting his undergraduate degree in theater studies at UCLA, he went across town to USC for his Masters in Film. Throughout film school and during his first years in the industry, he was always doing something in the backgroundโshooting, editing, writingโworking on cult side projects such as โYacht Rockโ and โIkea Heights.โ
He began his career as a runner at Company 3 in Santa Monica in 2007, and after meeting his future wife there, moved to Texas in 2012 to be closer to family. He joined charlieuniformtango in 2013, where he rose from the bullpen into the edit chair in an unprecedented amount of time. In 2017, his first national Super Bowl spot for Alfa Romeo entitled โDear Predictable,โ was a crazy last minute project thrown together on a Monday as the clock ticked down. Hitting that last second field goal endeared him to producers and creatives in town, and his career took off from there.
โIโm really stoked about joining the crew at Republic,โ said Pelton. โThis shop has a tremendous reputation nationally, and the success theyโve had in recent years in beefing up their production and design studios clearly illustrates a leadership team thatโs forward thinking and built to make well thought out strategic decisions. Iโm really enjoying getting to know the rest of the team and Iโm continually impressed by their capabilities. Theyโve got a serious group of creative artists hereโI canโt wait for my clients to walk in our doors and get down to business.โ