WAX–a boutique film editorial company and creative collective founded last year by exec producer Toni Lipari and editor Stephen Jess–has added editor Christopher Huth to its roster. Huth’s credits include the Cannes Gold PR Lion-winning Honey Maid “This is Wholesome” campaign for Droga 5 with Academy Award-winning directors Dan Lindsay and TJ Martin; the Cannes Grand Prix-winning Mobile Lion “Demo Slam” campaign for Google via Johannes Leonardo; and AICP Best in Show spot “Dear Sophie” for Google Chrome’s “the web is what you make of it” campaign via BBH New York.
Huth joins from Lost Planet where he enjoyed collaborations with Smuggler director David Frankham on spots for Mercedes and Bank of America, and with Independent Media’s Janusz Kaminski on spots for New York Times Magazine and JBL. In addition, a fair share of Huth’s work has been outside of traditional production workflow, either sourcing material with his own team (Mazda, iStock), creating fresh concepts from existing footage banks (Visa, Belvedere) or generating spots through graphic interface/online content (Google).
Huth is currently cutting his first campaign for WAX: an AT&T job directed by the DGA Award-nominated duo The Mercadantes of Park Pictures for BBDO New York.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More