BlueRock, the NYC-based creative editorial company under the umbrella of Lively Group, has added editor Chrissy Rabe to its roster.
Before joining BlueRock, Rabe worked for Box Motion and Gloss VFX, spanning such clients as Nike, Prada, Calvin Klein, Louis Vuitton, Godiva, Harley Davidson, Zara, Gap, Sephora, and MAC Cosmetics. Rabe edited the lauded Lane Bryant “This Body” campaign, stating that she was proud to collaborate with Laird and Partners to create this powerful message about rising above and shining through negativity.
Rabe’s talent for fusing fashion, music and storytelling can be seen in the Balmain campaign-slash-music video for Kanye West’s “Wolves,” in which she matches stark monochromatic imagery to the atmospheric music. Of that project, Rabe said, “It’s a perfect example of my passion for using beautiful images to help shape a narrative with music. Even when I watch it now, there are still moments that give me chills.”
“Chrissy’s unique style is reflected in the way she creates, allowing the viewer to feel pure emotional reactions while watching her pieces,” remarked BlueRock executive producer/managing director Courtney Ryan Law. “She is able to seamlessly blend genres, knowing just how to achieve the perfect shot at the perfect moment. That’s the beauty of her editing, and what makes her such a valuable addition to our roster.”
Rabe said, “I hope to be able to bring my own vision and style to the amazing brands that already collaborate with BlueRock, as well as broadening further into the commercial and film genres.”
