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    Editor Caleb Hepler joins Optimus

    By SHOOTUpdated:No Comments1228 Views
    CHICAGO --

    Production and post house Optimus has hired editor Caleb Hepler whose award-winning work includes the Geico “Unskippable” series of spots for The Martin Agency, which took home 10 Lions from Cannes this year, as well as the prestigious Grand Prix for Film. Directed by the Terri Timely team at Park Pictures, the “Unskippable” fare was cut by Hepler when he was with Whitehouse Post.

    Originally from DeKalb, Ill., Hepler studied film and video at Columbia College. He started in the business immediately after graduation with an internship at Red Car. After that, he joined Whitehouse Post first as an intern and later as an assistant editor, where he soon started cutting his own work. In addition to Geico, Hepler’s body of work includes such brands as Eggo, Firestone, Kellogg’s, McDonald’s, Oscar Mayer and Walmart.

    “I had an opportunity to meet with several people from Optimus, and it feels like such a natural fit,” commented Hepler. “There is so much to look forward to with the new space in the Wrigley Building and Optimus’ goals for editorial.”

    Optimus maintains offices in Chicago, Santa Monica and New York. A one-stop shop, Optimus and its production arm One at Optimus offer a full suite of creative services, including production, editing, color correction, visual effects and design, audio mixing and finishing.

    Tags:Caleb HeplerOptimus



    New 2025 Laws Hit Hot Topics–From AI In Movies To Social Media

    Friday, December 27, 2024

    Name a hot topic, and chances are good there’s a new law about it taking effect in 2025 in one state or another.

    Many of the laws launching in January are a result of legislation passed this year. Others stem from ballot measures approved by voters. Some face legal challenges.

    On the entertainment and social media fronts there are several notable state laws taking effect, including:

    Hollywood stars and child influencers
    California, home to Hollywood and some of the largest technology companies, is seeking to rein in the artificial intelligence industry and put some parameters around social media stars. New laws seek to prevent the use of digital replicas of Hollywood actors and performers without permission and allow the estates of dead performers to sue over unauthorized AI use.

    Parents who profit from social media posts featuring their children will be required to set aside some earnings for their young influencers. A new law also allows children to sue their parents for failing to do so.

    Social media limits
    New social media restrictions in several states face court challenges.

    A Florida law bans children under 14 from having social media accounts and requires parental consent for ages 14 and 15. But enforcement is being delayed because of a lawsuit filed by two associations for online companies, with a hearing scheduled for late February.

    A new Tennessee law also requires parental consent for minors to open accounts on social media. NetChoice, an industry group for online businesses, is challenging the law. Another new state law requires porn websites to verify that visitors are at least 18 years old. But the Free Speech Coalition, a trade association for the adult... Read More

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