ShootersNYC, the new satellite of Philadelphia post house ShootersINC, has added editor Anthony Marinelli to its roster. He will be available for projects out of both the N.Y. and Philly shops, just as are ShootersINC’s Philadelphia-based cutters–Matthew Burres, Rob Graham, Mark Hutchinson, Chris Magliozzo and Steve Wheelock.
Marinelli began his editing career 17 years ago as an in-house editor at agency DDB Needham. From there he worked at Steel Rose Editorial, Crew Cuts and Cut + Run, before joining Red Car in 2008. His work over the years includes the 2005 Super Bowl Visa commercial “Superheroes,” as well as standout spots for Aleve, NY Lottery, Bayer, Scotts/Miracle-Gro, Atlantis Resorts, Parker Brothers, CIGNA, Wendy’s, United Healthcare, Johnson & Johnson and the U.S. Tennis Open. In 2002 he was nominated for an AICE Award for his work on the NY Department of Tourism’s “New Day” campaign, an effort to revitalize the city tourism industry following the September 11th terrorist attacks.
His work outside of advertising includes his 2008 documentary feature with Alicia Keys called Alicia in Africa, for her Keep a Child Alive charitable organization. Additionally, Marinelli has directed several short films and theater projects. His latest short, Subway (2010), was an Official Selection at the New York Filmmakers series and was recently screened at the Los Angeles New Filmmakers series. On the theater side, he is currently directing a staged reading of the classic play “Who’s Afraid of Virginia Woolf” at the Center Playhouse in Freehold, NJ, this spring.
Managing director/executive producer Jeff Beckerman heads ShootersNYC.
M&C Saatchi Group Appoints Stevie Archer As Regional CCO, North America
M&C Saatchi Group has appointed Stevie Archer as regional chief creative officer, North America.
Archer has served as CCO of M&C Saatchi SSK since December 2023 and has led groundbreaking work in the region for clients like JPMorganChase, Shipt, Visit Iceland, and Smartsheet. In the newly created role, Archer will oversee creative integration of all North America-based agencies. She will work with U.S. regional leaders to leverage each agency’s specialized talent to build and deploy the most creative solutions to businesses’ thorniest challenges.
“This appointment demonstrates the continued momentum and expansion of M&C Saatchi in North America as we integrate the diverse capabilities of all our agencies,” said Rob Doubal, joint global CCO of M&C Saatchi Group.
“Stevie is among the most gifted and widely respected creative leaders in our industry today. Her deep understanding of culture and her instinct for strategic creative thinking will supercharge the work we do for clients across all our North American agencies--looking forward to creating new, different, and interesting shaped things,” said Laurence (Lolly) Thomson, joint global CCO of M&C Saatchi Group.
“Throughout my career, I have led businesses to embrace new ways of working, break through in fast-changing cultural environments, and build teams that can grow and adapt to real-time changes in the marketplace,” said M&C Saatchi Group North America CEO Nadja Bellan-White. “As M&C Saatchi prepares to really put a stake in the ground in the U.S., I look forward to partnering with Stevie to make us ‘The Creative Network’ of choice.”
“Culture has never moved faster, or been more unpredictable, than it is today, and brands... Read More