Cutters Studios has added commercial editor Alison Grasso to its New York staff
Well known as an editor for Crew Cuts in New York, Grasso started her commercial career with the company immediately upon graduation from NYU (BFA, film and TV production). Her passions for documentary-style visual storytelling, beauty and fashion are reflected in her creative collaborations for scores of prominent brands, including Garnier, Gatorade, L’Oreal, Pantene, Target and Verizon. In the expanding world of feature audio, Grasso edited the entire second season of the top-rated podcast “Limetown,” and also edited promotional audio material for the acclaimed audio documentary “The Wilderness,” hosted by Pod Save America’s Jon Favreau.
Grasso is also a director, shooter, writer and on-camera talent, with many New York stories–and in particular, those involving craft beer–taking the spotlight in her latest projects. Earning accolades in prominent festivals and events worldwide, Grasso has firmly established herself as a content creator and influencer.
“I aspire to do work that isn’t confined by boundaries,” Grasso said. “After seeing the breadth of work from Cutters Studios that supports global clients with projects that reach beyond the traditional–and learning that they’re forward-thinking, excited about the changing media landscape, and passionate about being involved in the creation process–I’m confident the relationship will be a great fit.”
Cutters NY executive producer Elizabeth Krajewski added, “Advertising has evolved and changed so much. The known entities of :30s and :60s are still there, but the endless opportunities in all forms of storytelling make good editors even more central to the process. Alison shines in both the traditional and non-traditional, and is always forging the next path and just craving to tell good stories.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More