Editor Aika Miyake has joined the roster of Cut+Run for representation in the U.S. She is based in the company’s L.A. office.
Miyake, a member of Free The Bid, has collaborated with the likes of Wieden + Kennedy, Nike, Dentsu, TBWA, Mercedes Benz, and BMW. Her Nike Air Force 1 “Force” was shortlisted at Cannes for editing and her “Mom’s first birthday” for Pampers was honored at numerous award shows including Spike, New York Festivals, ACC and Ad Stars. Prior to coming aboard Cut+Run, Miyake was with Cutters.
The Tokyo-raised, California-educated Miyake is a former drummer who professes to see edits like rhythms. “I am in love with the craft of film editing. Weaving all the beats, movements and feelings together to create a bigger wave is what I live for. The more you edit, the more you learn. Editing has taught me nothing in life is ever completely black or white, and with every project I discover another dimension of this world.”
Cut+Run operates under a borderless philosophy making its editors available worldwide on location and via its shops in London, New York, Los Angeles, San Francisco, and Austin.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More