Doner LA has tapped Eddie Moraga as VP, brand strategy. A calculated risk-taker, the 12-year industry veteran will uncover new actionable insights that lead to compelling narratives for clients. He will report to Doner LA president Lauren Prince.
“Eddie has a track record of aligning creativity with business ambitions. This strength will prove pivotal in helping our clients build–and, in some cases, relaunch–their brands,” said David DeMuth, CEO of Doner. “I look forward to seeing how Eddie’s strategic expertise ushers Doner LA and its clients into uncharted areas in the ensuing months.”
“As Doner LA enters a new phase of growth, we must not only bring outstanding creative, but also strategic value and intellectual rigor to our clients,” said Prince. “Passionate and curious with a bias toward action, Eddie epitomizes what we need to make the work not just better, but exceptional.”
Moraga will collaborate with clients including Amazon, Icelandic Glacial, and Del Monte, as well as streaming services Netflix and Quibi. New business will be central to his efforts as Doner LA continues to build its entertainment portfolio.
“Eddie understands creativity, culture, and communication,” said Jason Gaboriau, chief creative officer at Doner LA. “I look forward to partnering with him to bring smart, disruptive thinking that puts our clients at the leading edge of innovation.”
Prior to Doner LA, Moraga served as a freelance strategist for Sid Lee, TBWAChiatDay, and 180LA. He held the role of senior strategist at MullenLowe and 72andSunny. He has created memorable campaigns for an array of household brands including Toyota, All-State, Coors Light, and Whole Foods Market. Moraga concepted the iconic anti-smoking campaign truth, which collectively won four Effie Awards.
“Lauren, Jason, and the team understand how to create accessible creativity that reaches a wide array of audiences,” Moraga said. “I look forward to building a strategy discipline at Doner LA that contributes to that vision.”
