Clarity Coverdale Fury (CCF) has secured Jim Landry as its new executive creative director. He has more than 20 years of experience at agencies like Fallon, OLSON, mono, Haberman and previously CCF. Landry succeeds agency co-founder and ECD Jac Coverdale, who will retire in 2017.
Landry had most recently been working at the agency he co-founded, Hammer Saw, when CCF reached out to him. He rejoins CCF with extensive experience in varied industries–especially health and wellness. His portfolio of award-winning work includes clients such as Herman Miller, MADD, Citi, Timberland PRO and Clearway Minnesota where he co-created the “Big Butt” billboards. His list of industry accolades ranges from Cannes to the One Show; plus Communication Arts, the MN AdFed Show, CLIOs, OBIEs, The International Andy and GRAPHIS.
“We sought Jim out and are thrilled to have him back at CCF,” said Rob Rankin, CCF President and CEO. “Jim has an unmatched breadth and depth of experience. But more importantly, he has a wildly creative and enthusiastic mind – and embodies the character and values we seek in our leadership.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More