Saatchi & Saatchi LA has brought Fabio Costa and Dwayne Koh on board as executive creative director and digital exec creative director, respectively. Both will report to CCO Jason Schragger.
Previously, Costa was executive creative director at TBWAChiatDay where he worked with brands including adidas, Netflix, The Walt Disney Company, The Grammys, and Miller Lite. He has spearheaded a digital renaissance at The Martin Agency, creating buzz-worthy work for GEICO, BF Goodrich, Mentos and the John F. Kennedy Library Museum. He has also led all of global communication efforts for Louis Vuitton, where he was credited for extending and adding an experiential story-telling component to the celebrities campaign.
Prior to that and after almost a decade at BBDO Brazil, Costa moved to Canada as a creative director for Blast Radius and created work for Nike, Procter and Gamble, American Stock Exchange, MINI and BMW Canada. He then headed south to San Francisco where he worked for TBWACutwater and applied his storytelling to such brands as Ubisoft, Ray-Ban, Nvidia, and Motorola.
Costa said of Saatchi, “Having the chance to shape the work, and the future of an agency with such an incredible legacy is a once in a lifetime opportunity. We’re excited at the possibilities to break into new creative explorations by using data and its insights to power personalized experiences. Consumers expect tailored brand interactions and together, we can use creativity and technology to make that a reality.”
Meanwhile Koh joins Saatchi LA from AKQA San Francisco where he was the lead global campaign and digital platforms creative on the Levi’s, Jordan and Visa brands, combining brand-building with digital retail initiatives.
Throughout his career, Koh has led marketing initiatives for global clients such as Absolut, adidas Originals/Neo, Coach, Converse, Cisco, General Electric, Google, Lee Jeans and Vans. His work has been recognized at major award festivals, most recently at the Cannes Lions festival in 2015, were he took home Gold, Silver and Bronze awards for the Jordan brand. Koh is also a frequent participant on the industry speaker circuit and has been a juror at international award shows such as Longxi Festivals, China 4A’s and the One Show.
“We are at the pinnacle of change in the advertising world, and I believe that Saatchi LA is at the forefront of digital initiatives that will help push the needle in the industry,” said Koh. “How could I not want to play a part in it. I’m truly looking forward to working with Jason and the team to experiment with how we’ll bring those technologies to adland.”
Carrie Coon Relishes Being Part Of An Ensemble–From “The Gilded Age” To “His Three Daughters”
It can be hard to catch Carrie Coon on her own.
She is far more likely to be found in the thick of an ensemble. That could be on TV, in "The Gilded Age," for which she was just Emmy nominated, or in the upcoming season of "The White Lotus," which she recently shot in Thailand. Or it could be in films, most relevantly, Azazel Jacobs' new drama, "His Three Daughters," in which Coon stars alongside Natasha Lyonne and Elizabeth Olsen as sisters caring for their dying father.
But on a recent, bright late-summer morning, Coon is sitting on a bench in the bucolic northeast Westchester town of Pound Ridge. A few years back, she and her husband, the playwright Tracy Letts, moved near here with their two young children, drawn by the long rows of stone walls and a particularly good BLT from a nearby cafe that Letts, after biting into, declared must be within 15 miles of where they lived.
In a few days, they would both fly to Los Angeles for the Emmys (Letts was nominated for his performance in "Winning Time" ). But Coon, 43, was then largely enmeshed in the day-to-day life of raising a family, along with their nightly movie viewings, which Letts pulls from his extensive DVD collection. The previous night's choice: "Once Around," with Holly Hunter and Richard Dreyfus.
Coon met Letts during her breakthrough performance in "Who's Afraid of Virginia Wolfe?" on Broadway in 2012. She played the heavy-drinking housewife Honey. It was the first role that Coon read and knew, viscerally, she had to play. Immediately after saying this, Coon sighs.
"It sounds like something some diva would say in a movie from the '50s," Coon says. "I just walked around in my apartment in my slip and I had pearls and a little brandy. I made a grocery list and I just did... Read More