Berkshire Hathaway’s Duracell brand and its agency Anomaly won the Best in Show honor in the ANA Multicultural Excellence Awards competition for “Stay Connected,” a campaign that told the story of how a grandfather overcomes a hearing disability. Awards ceremony took place on Sunday (10/9). The Duracell campaign's centerpiece short film “Stay Connected” was directed by Vincent Haycock of Park Pictures.
The Best in Show award is given to the best of the grand prize winners in all 12 categories. The ANA Multicultural Excellence Awards were established 16 years ago to help raise awareness and recognition for outstanding advertising work featuring African-Americans, Asians, Hispanics, LGBTs, and people with disabilities. A portion of the proceeds collected from the awards submission fees helps to fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.
Grand prize winners were awarded in 12 categories for industry-leading advertising. The awards ceremony was held during the ANA’s (Association of National Advertisers) Multicultural Marketing & Diversity Conference.
The 2016 Multicultural Excellence Awards recognized client-side marketers together with their agency or media partners who produced multicultural advertising campaigns between June 2015 and June 2016.
This year’s competition, open to both ANA members and nonmembers, received 192 entries. Grand Prize winners were honored in a dozen categories. Eligible work had to be produced between June 2016 and June 2016.
This past weekend’s awards ceremony was held during the ANA’s (Association of National Advertisers) Multicultural Marketing & Diversity Conference. The awards dinner was hosted by Gilbert Dávila, chair of the ANA Multicultural Marketing & Diversity Committee, and Bill Duggan, group EVP at the ANA.
“My congratulations go out to all the winners of this year’s competition for their outstanding work and their overall contributions to multicultural advertising and marketing,” said Bob Liodice, ANA president and CEO. “Their work is an inspiration for our entire industry and serves as an example to other marketers and agencies who are striving to excel in the all-important multicultural arena.”
The 2016 grand prize brand and agency winners in each of the categories are as follows:
Best in Show
Duracell (Berkshire Hathaway)
Anomaly
African-American
McDonald’s
Lime Green Moroch
Asian
McDonald’s
IW Group
Audio
USDA Animal and Health Inspection Service
Sensis
Business-to-Business
Univision Communications
Blanco Lorenz
Digital, Social, and Mobile
Toyota Tacoma
Conill
Experiential Marketing
NESCAFÉ Clasico (Nestlé USA)
Casanova McCann
Hispanic
Coca-Cola
DAVID
LGBT
This Free Life (Food and Drug Administration)
Rescue
People with Disabilities
Duracell (Berkshire Hathaway)
Anomaly
Print
XFINITY (Comcast)
Burrell Communications
Total Market
Kleenex (Kimberly-Clark Corp.)
J. Walter Thompson
Significant Results
American Girl (Mattel)
Mattel (In-House)