BrightLights, a TV, corporate and multimedia production company, has hired Steven Dupler as exec. producer and Jordan Silver as producer.
Prior to joining the New York-based facility, Dupler spent nine months as a freelance writer/producer/director in New York. During that time, he wrote, produced and directed Pablo Escobar: King of Cocaine, a documentary for The Learning Channels Legends series hosted by Bryant Gumbel.
Earlier, Dupler spent nine years at now-defunct Rebo Studio. He joined Rebo in 89 as VP of the companys music division and in 91, was promoted to VP, development and production. While at Rebo, Dupler wrote, produced and directed Rave On, a documentary about New York City Aclub kids. The documentary was nominated for Best Short Film at the 96 Sundance Film Festival.
Dupler spent six years at Billboard in New York before landing at Rebo. He joined the magazine as an editor and after two years was promoted to senior editor. Dupler previously served three years as editor-in-chief of the New York based-U.S. edition of International Musician magazine. Prior to his gig at International Musician, Dupler was a reporter at the New York Post for two years.
Silver spent five and a half years at Globalvision, New York, before landing at BrightLights. He joined Globalvision as an intern, and was promoted to production manager, then to associate producer and finally to producer. At Globalvision, Silver worked on the PBS documentary Globalization & Human Rights, the PBS newsmagazine Rights & Wrongs: Human Rights Television and The Stargate Saga, a half hour promo for Showtime.
BrightLights is a partner company of gabbe & gabbe, a New York-based public relations and marketing firm.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More