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    Duncan Houldsworth joins Deutsch LA as exec director of data strategy

    By SHOOTUpdated:No Comments473 Views
    LOS ANGELES --

    Deutsch LA has hired Duncan Houldsworth as EVP, executive director of Data Strategy. He officially joined the agency on January 26, reporting to 20-year agency veteran and partner Kyle Acquistapace.

    Duncan will lead Deutsch LA’s data strategy and analytics team, working across all clients on the agency’s roster, including Sprint, VW, and Taco Bell. Duncan has more than 18 years of experience in both the UK and the US working for major service providers Experian, IRI, Omnicom, and Time Warner Cable. Duncan will lead Deutsch LA’s multi-disciplinary data strategy team as they continue to grow and deliver innovative approaches to digital analytics and marketing science.

    Before joining Deutsch, Duncan was a market research and strategic insights consultant, working with Fortune 100 companies in financial services, media, and telecommunications.

    Prior to that, Duncan spent three years at Time Warner Cable as VP, marketing insights, where he led the company’s cross-functional analytics and competitive intelligence team. He has also served as the global head of analytics at Hall & Partners USA, Inc., in Los Angeles where he developed complex analytical solutions for Samsung Mobile, Microsoft Bing, and Xbox/Kinect.

    Throughout his career, Duncan has been involved in the application of data and insights in a variety of industries including retail, consumer products, consumer tech, telecoms, and automotive. He also holds an MBA from Kellogg School of Management at Northwestern University.

    Tags:Deutsch LA



    Growth Brings Growing Pains–and Bots–To Bluesky

    Sunday, December 22, 2024

    Bluesky has seen its user base soar since the U.S. presidential election, boosted by people seeking refuge from Elon Musk's X, which they view as increasingly leaning too far to the right given its owner's support of President-elect Donald Trump, or wanting an alternative to Meta's Threads and its algorithms.

    The platform grew out of the company then known as Twitter, championed by its former CEO Jack Dorsey. Its decentralized approach to social networking was eventually intended to replace Twitter's core mechanic. That's unlikely now that the two companies have parted ways. But Bluesky's growth trajectory — with a user base that has more than doubled since October — could make it a serious competitor to other social platforms.

    But with growth comes growing pains. It's not just human users who've been flocking to Bluesky but also bots, including those designed to create partisan division or direct users to junk websites.

    The skyrocketing user base — now surpassing 25 million — is the biggest test yet for a relatively young platform that has branded itself as a social media alternative free of the problems plaguing its competitors. According to research firm Similarweb, Bluesky added 7.6 million monthly active app users on iOS and Android in November, an increase of 295.4% since October. It also saw 56.2 million desktop and mobile web visits, in the same period, up 189% from October.

    Besides the U.S. elections, Bluesky also got a boost when X was briefly banned in Brazil.

    "They got this spike in attention, they've crossed the threshold where it is now worth it for people to flood the platform with spam," said Laura Edelson, an assistant professor of computer science at Northeastern University and a member of Issue One's... Read More

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