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    Droga5’s Prudential Campaign Includes Two Related Docu Shorts

    By SHOOTUpdated:No Comments4137 Views
    A scene from Prudential's "Chapter Two: Becoming A First-Time Director."
    NEW YORK --

    From Day One To Chapter Two–that’s the progression of Droga5’s branding of financial services company Prudential. The “Day One” campaign, launched in 2011, featured retirees sharing their feelings on the first day of retirement. Fast forward to today and the focus of the “Chapter Two” campaign is the opportunity for people to pursue their true aspirations and passions once they’ve retired.

    The new integrated “Chapter Two” campaign from Droga5, New York, includes several documentary shorts, including two that are related. One introduces us to Jennifer McKinley, a Hurricane Sandy survivor and mother of three who continues to pursue her dreams. What’s particularly unique about this film is that it was created by first-time director and retired postal worker Carol Lewis, with directors TJ Martin and Dan Lindsay, the 2012 Academy Award-winning documentarians behind Undefeated. The other short centers on Lewis who’s closed her career chapter at the post office and now taps into her potential as a filmmaker.

    The film about Lewis was directed by Martin and Lindsay, the duo who also mentored Lewis, providing support for her directorial debut. That debut also reflected the pursuits of two other contributing retirees–IT director turned composer Martin Welling and retired agency producer Jon Marias (who served as an exec producer on Lewis’ first helming gig).

    Category:News
    Tags:Droga5Prudential



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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