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    Droga5 NY Tops The One Show With 44 Finalists

    By SHOOTUpdated:No Comments6262 Views
    Hennessy's "Maurice and the Black Bear School" from Droga5 NY earned eight finalists in The One Show 2021 competition. Droga5 NY led the way with a total of 44 finalists.
    NEW YORK --

    The One Club for Creativity’s global juries of top creative leaders have selected entries from 53 countries as finalists for The One Show 2021.

    All finalists will be awarded a Gold, Silver, Bronze Pencil or Merit at this year’s One Show, to be announced on June 10 during the online Creative Week 2021. 

    Droga5 New York leads the way with 44 finalists entries.  Fourteen of the agency’s finalists are for Facebook, including nine for “Never Lost” and four for “Born in Quarantine.”  Eight of the finalists are for “Maurice and the Black Bear School” on behalf of Hennessy, and five are for The New York Times’ “Life Needs Truth.”

    FCB Chicago has 35 finalists, including 16 for City of Chicago “Boards of Change” and 12 for Michelob ULTRA “Contract for Change.”  DDB Chicago collected 30 finalists, including 21 for Miller Lite work: 13 for “Farewell, Work Holiday Parties” and four each for “Calorie Burning URL” and “Cantenna.”

    AMV BBDO London has 29 finalists, with 20 coming on behalf of client Essity Bodyform-Libresse including 11 for “#wombstories” and six for “#wombpainstories.” TBWAMedia Arts Lab Los Angeles also has 29 finalists, all for Apple, including 17 for “Shot on iPhone by Damien Chazelle–Vertical Cinema.”

    Woojer in Israel, in collaboration with Area 23 New York and Claire’s Place Foundation Redondo Beach, has The One Show 2021 entry with the most finalists: 27 for “Sick Beats.”  FCB New York also has 27 finalists, all but one of them for “Michelob ULTRA Courtside” for Michelob ULTRA with Microsoft and the NBA. 

    Other agencies that finished as top finalists are Wieden+Kennedy Portland with 26, including 20 for Nike work, and BBDO New York, BETC Paris and Rethink Toronto, Montréal and Vancouver all with 25. A full rundown of finalists can be accessed here.

    In the lead up to the awards ceremony, The One Club will announce all Best of Discipline winners for The One Show 2021 on June 1. Members of creative teams responsible for a select group of top winners will discuss the work with jury members in live streaming sessions on June 10.

    Category:News
    Tags:DDB ChicagoDroga5 New YorkFCB ChicagoThe One Club for CreativityThe One Show



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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