Chioma Aduba–former EVP, head of business leadership at McCann New York–will join Droga5 New York as its president. She will start in September at the agency, which is part of Accenture Song.
In her new role, Aduba will take on a leadership position, responsible for the performance of client relationships as well as playing an integral role in the agency’s operations to further propel the business forward.
“Chioma’s reputation as a dynamic leader and driver of growth, as well as the fact that she has always felt like a like-minded person who sees the industry and great work in a way that closely aligns with Droga5–this was the right moment for her to join the team,” said Dan Gonda, CEO, Droga5 New York. “We’re thrilled to have her on board and look forward to her helping the agency push forward and stay in front of what is next.”
Aduba said of her new roost, “I have long admired this agency, its creative excellence, and its commitment to brand building. I am looking forward to driving measurable business results and creating culture-defining work as Droga5 embarks on its next chapter.”
Prior to joining Droga5, Aduba while at McCann NY led Lysol/Dettol, one of Reckitt Benckiser’s biggest brands across North America and Europe. As a business leader, her team developed a new masterbrand strategy, repositioning the brand. She led the team that developed the “Protect Like a Mother/What It Takes To Protect” campaign which won a Global Effie, a Jay Chiat Award and was shortlisted at both Cannes and The One Show–recognition for the work across strategic thinking, creative work, and business growth.
Prior to joining McCann in 2014, Aduba worked at Grey New York across both business development and business leadership on brands including Marriott Hotels, Gillette and Hasbro.
