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    Droga5 London promotes Damien Le Castrec to head of strategy

    By SHOOTUpdated:No Comments1300 Views

    Damien Le Castrec, strategy director at Droga5 London, where he has worked for the past two and a half years, has been promoted to head of strategy.

    The move comes as Droga5 embarks on the next stage of its growth plan–for which it will need to be able to cover the entire customer experience end to end, and to do so at the speed of culture.

    In his new role, Le Castrec will have specific account responsibility for Amazon, Cupra and Barclaycard and indirectly support account strategists across the entire agency workload.

    Notable accounts he has worked on in his previous position include Barclaycard Business, Amazon and Cupra

    Before joining Droga5, he was at BBH, where he was Strategy Director on Audi (UK and global) and Perfetti; Publicis London; and Lowe Paris.

    Dylan Williams, chief strategic officer at Droga5, said: “These are uncharted waters for our agency and for our clients and we will need brilliant strategic thinking to steer us through. We will need to adapt and evolve in ways we cannot yet know. What we can control is the talent we place at the heart of the challenges to come. In Damien we know we have a head of strategy who is ready to step up and help lead us forward. In his time with us he has proved himself on every occasion.”

    Tags:Damien Le CastrecDroga5 London

    Florence Adds Director Parker Schmidt To Its Roster

    Wednesday, November 13, 2024

    Boutique production company Florence has added Parker Schmidt to its directorial roster, marking his first signing for representation in the U.S. Schmidt found his way into directing from his background as a competitive downhill skateboarder, where his world travels and brand relationships catalyzed a lifelong passion for film. Now behind the camera, Schmidt’s work embodies high-grade art direction, intentional craftsmanship, and lensed moments that capture the human experience.

    Following his career in action sports, Schmidt was accepted to MASE Art School in Berlin, after which he began working as an art director for brands like Leica Camera, Nike, and Corona Beer. Once introduced to commercial filmmaking, his directorial style came to life, shooting ads across Europe, the United States, and the Middle East.

    His body of work includes spots for Lexus, Cadillac, Porsche, Hyundai, REI, CHIMI, Aero Airlines, Apple, Free People, Sharenow, World Sports Games and The Wall Street Journal. Schmidt remains committed to pushing his artistic boundaries as a filmmaker, frequently directing creative shorts like Bowl of Life, Ascension, and the experimental short Requiem. He’s won accolades like Best Sport Film at the Santa Monica International Film Awards and Best Skateboard Film at the Mountain & Adventure Film Festival.

    Schmidt said of signing with Florence, “I clicked so quickly with [company founder and EP] Jerad Anderson when we met on a project for Lexus earlier this year. The same goes for [managing director/EP] Ned Brown, who immediately showed a profound interest in getting to know me and what I aspire to achieve. The creative alignment of the stars was set in motion to build trust and... Read More

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