The 58th edition of the Kinsale Shark Awards has found two pieces of work worthy of the competition’s coveted Grand Prix honor. Droga5 London and Biscuit Filmworks UK both picked one up for the “Don’t Get Sidetracked. Get Setapp” campaign, while Common Curiousity’s “Sculpt Rebrand” won in Design.
Jeff Low of Biscuit directed the campaign for Setapp, a subscription service providing access to 190+ creative, productivity and maintenance apps for Macs, iPhones and iPads to help users complete any task. The campaign revolves around three comic films, each showing the absurdly dramatic consequences of someone failing to finish what they started. In the commercial titled “Snake,” for example, a man with a phobia of snakes is hypnotized into thinking he has become one and is left in a snake-like state as his therapist gets distracted.
While the therapist failed to finish what he started, the Shark Awards didn’t–even in a pandemic-impacted awards season unlike any other. A panel of judges from Uncommon, BBH, 180, DUDE London and BBDO came together in a mixture of socially distanced IRL and Zoom judging to award the infamous shark head trophy to its deserved winners.
Among other big winners at the Shark Awards 2020 were:
- Postproduction Company of the Year was awarded to Electric Theatre Collective for its two Gold wins, two Silvers, four Bronzes and two shortlisted pieces.
- In Film, one Gold was awarded to Elvis for “Crème Egg EATertainment” for Cadbury Crème Egg.
- There were Five Golds in Film Craft–two won by the aforementioned Biscuit Filmworks for Setapp, Electric Theatre Collective for IKEA’s “Silence the Critics,” Paddington Pictures for Leica’s “Like the Night,” and The Mill for Deka Investments’ “Kiss.”
- Golds in Film Craft Animation were awarded to Presence for Medicins Sans Frontieres’ (Doctors Without Borders) “Give Me Hope” and to Electric Theatre Collective for IKEA’s “Silence the Critics.”
- The one Digital Gold went to Zulu Alpha Kilo for HomeEquity Bank’s “#Pausetoremember.”
No Golds were awarded in Print/Outdoor, but a Silver went to the BBC Ireland for “Your Present Has A Past” for BBC NI/iPlayer.
Best New
In the “Best New” awards, The Sweetspot in Germany entered their best new talent and scooped Best New Director with Nicolas Bori, Best New DP with Martin Ludwig and Best New Sound Designer with Johanna Roth.
Best New Music Composer was awarded to Sam Foster of Foster & Foster Music in London, and Raquel Caro Nunez from Film Akademie won Best New Editor.
George Neave from Coffee & TV in London won Best New Color Grader.
All the winners can be seen here.
