Despite the recent parting of ways between Sony Electronics and Young & Rubicam (Y&R), New York–with the account rumored at press time to be heading to Fallon Worldwide, Minneapolis–the 2005 “Dreams” project is proceeding as originally scheduled. According to a Sony Electronics’ spokesperson, the company’s Broadcast and Production Systems Division will continue to work with Y&R on the fourth annual “Dreams” program, which turns noted spot directors loose to reflect their creative vision in shorts lensed with Sony 24p HD cameras.
Several of the “Dreams” shorts have already been wrapped, with others in various stages. For example, director Jesse Dylan of Los Angeles-based Form has completed his short. Dylan succeeded Fredrik Bond of bicoastal/international MJZ who had to pull out of “Dreams” due to a scheduling conflict. (Bond was recently nominated for the coveted DGA Award for best commercial director of 2004. Noam Murro of Biscuit Filmworks wound up winning the DGA honor on January 29–SHOOT‘s e.dition, 2/4, p. 1.)
The ’05 lineup of “Dreams” directors consists of: Dylan; Samuel Bayer of bicoastal RSA USA; James Gartner of Santa Monica-based GARTNER; Alison Maclean of Park Pictures, New York; Doug Nichol of bicoastal/international Partizan; Hank Perlman of bicoastal/international Hungry Man; Jeffery Plansker of Supply & Demand, New York; Baker Smith of Santa Monica-based harvest; Charles Stone III of Brown Bag Films, New York; and the StyleWar collective, represented by bicoastal Smuggler.
This year’s series of “Dreams” shorts is slated to debut next month at the Ziegfeld Theater, New York. The ’05 “Dreams” theme is “Flight,” which was chosen by Ken Yagoda, who last month left his staff position as managing partner/director of broadcast production and creative resources at Y&R, New York (SHOOT‘s e.dition, 1/21, p. 1). Yagoda chose “Flight” because it has “more kinetic energy than our previous themes.” He said that this new thematic direction has provided a creatively inspiring change of pace as reflected in the shorts completed thus far.
Yagoda has been the point person on “Dreams” since its inaugural year of 2002. He continues to work on select assignments for Y&R, including “Dreams.”
As earlier reported, Rich Rosenthal assumed the Y&R, New York, director of broadcast production mantle from Yagoda. Rosenthal was promoted from associate director of broadcast production at the agency.
Additional reporting by Carolyn Giardina
