Seems like another drab day at the workplace as paper-pusher Adele Weber sits behind her desk. But a radio announcement that she’s just won the station’s weekend vacation giveaway jumpstarts her into celebratory ecstasy. Screaming with joy, she bolts from her office and races through the corridors; her collision with a coworker sends his papers flying.
At the photocopier, she hysterically copies her own outlandishly happy face. She grabs another colleague in the hallway, jumping up and down with him in an impromptu revolving dance, yelping, "I won, I won, I won!"
Coming out of her spin at the office of a stunned supervisory-type person, Adele stops cold—but contains herself only for an instant before plunging back into excessive madcap celebration. At the next doorway, her goofy face taunts the bewildered occupants of the conference room. Then she zips over to the reception area, hurling herself at an unsuspecting deliveryman, kissing and bending him backward in her embrace.
In many respects, her joy is reminiscent of Daffy Duck going "Looney Tunes" upon successfully escaping Elmer Fudd—or, better yet, finding the treasure of Ali Baba.
The series of supers, though, which periodically interrupts the action, sheds light on this mania. Combined, they ask, "Can you imagine/getting this excited/about winning/a trip/to Shreveport?" And answer, "You just might."
The logo for Hollywood Casino, soon to open in Shreveport, La., explains Amy’s uncontrolled, ongoing outburst. The implication is that the casino is worth going cuckoo over, representing at least a ticket to fun—if not to a big-buck jackpot at the gaming tables or slot machines.
The spot ends with a shot of the office building at night. Through a window, we see the woman still leaping with joy as a lone janitor vacuums nearby.
John Adams of Area 51 Films, Santa Monica, directed this spot, titled "Office," and two others in a Hollywood Casino campaign for Irving, Texas-based ad agency Launch. The Launch team consisted of creative director Jim Weber, copywriter Matt Soldan, art director Dean Oram and executive producer Paula Jarrell.
Adams’ support crew included executive producer Mark Thomas and producer James Burnett. DP Tom Olgeirson shot the spot.
The campaign was edited by Tom Aberg of Easy Way Editorial, Dallas. Also from Easy Way were online editor Shawn Stirling and assistant off- and online editor Dennis Fitzgerald. Colorist was Billy Gabor of Company 3, Santa Monica. Russell Smith of charlieuniformtango, Dallas, served as audio engineer/mixer.
Brian Flores of Dallas-based Listening Chair was composer/ arranger/sound designer.
