22squared has brought Doreen Fox aboard as VP, group creative director. Fox will help lead creative for the company’s AdventHealth client as well as expand the creative team beyond Atlanta and Tampa. Fox will report to chief creative officer Matt O’Rourke and SVP, executive creative director Mindy Adams.
Fox is a 22-year Ogilvy veteran where she most recently served as creative director. An award-winning creative director and native New Yorker, Fox joins 22squared with a pedigree of leading work for clients including American Express, Kotex, Siemens, Pitney Bowes, and IBM. At Ogilvy, Fox perfected her skill at helping brands find innovative ways to tell stories about not only what they do but why they matter.
“Doreen has a long history of making work that’s impossible to ignore, both in unexpected ways and places,” said O’Rourke. “We wanted a creative leader who can guide breakthrough work towards meaningful change but also be equally committed to nurturing creative talent.”
Fox fills a position previously held by ECD Adams, who was promoted in December 2020.