Disney CEO Bob Iger defended the company’s production of 3-D films Thursday after 3-D ticket sales for several recent movies lagged their predecessors.
It’s “way too early to write 3-D’s epitaph,” Iger said at the D: All Things Digital conference. “I think a lot of conclusions are being reached about a business that’s still relatively new.”
Industry experts point out that The Walt Disney Co.’s fourth “Pirates of the Caribbean” movie and the second installment of “Kung Fu Panda,” from DreamWorks Animation SKG Inc., generated around 40 percent of their revenue from 3-D screenings, compared with about 60 percent from earlier films such as “Shrek Forever After” and “How to Train Your Dragon.”
Some analysts trimmed estimates on DreamWorks and 3-D technology company RealD Inc. as a result. Shares of RealD are down about 14 percent since the weekend, DreamWorks shares are down 7 percent and Disney shares are off about 3 percent.
Higher ticket prices and a sense among consumers that 3-D is a gimmick are hurting attendance domestically, an effect that may carry over overseas, where 3-D is still booming.
“We suspect 3-D demand will slow over the coming year overseas as the ‘novelty’ begins to wear off,’ BTIG analyst Richard Greenfield wrote in a research note Tuesday.
Iger said that 3-D technology must be used in the right way or studios risk annoying moviegoers who are asked to pay a few dollars more for tickets.
“(If) people go to a film on the first weekend and pay the premium that they pay for 3-D and come out either not liking film or thinking it wasn’t worth it in 3-D — you can’t hide that any more. Everybody knows it,” he said. “So I think it has to be used carefully. When it’s used it has to be used on the right film and in the right way technologically and creatively. You can’t just ‘If you build it they will come.’ You can’t do that.”
Hollywood has been hurt by a slow start this year with revenues from U.S. and Canadian theaters down 8 percent at $4.02 billion through the Memorial Day long weekend, according to Hollywood.com.
Last weekend, Warner Bros. “The Hangover: Part II” in 2-D debuted at No. 1, hauling in $105.8 million over the long weekend, compared to “Kung Fu Panda 2” in 3-D opening with $62.2 million.
Craig Henighan Sounds Off On “Deadpool & Wolverine”
Hollywood lore has it that character actor Edmund Gwenn--while on his deathbed--quipped, “Dying is easy, comedy is hard.”
The second part of that darkly witty utterance remains all too true today as Craig Henighan--a Best Achievement in Sound Mixing Oscar nominee in 2019 for Roma--can attest in that he had to grapple with the sonic of being comic for this year’s box office hit, Deadpool & Wolverine (20th Century Studios/Marvel Studios).
The degree of inherent difficulty was ramped up even further because Deadpool & Wolverine had to seamlessly bring together high action-adventure exploits with moments and dialogue that tickled the funny bone. There’s a mesh of humorous banter--a staple of the franchise--along with major spectacle replete with explosions, fights, an impactful score and off-the-wall musical numbers.
Henighan explained that among the prime challenges for him from a sound perspective was having to make sure every joke landed within the construct of a superhero film. The tendency for a tentpole movie of this variety, he noted, is to gravitate towards big, loud audio spanning music, dialogue and sound effects. But the unique comedic element of Deadpool & Wolverine necessitated that re-recording mixer and supervising sound editor Henighan strike a delicate balance. “You need to get out of the way for the comedy,” he related. The jokes in a superhero film become “a real dance” as Henighan had to establish a rhythm that did justice to both the comedy and the action as the narrative moves back and forth between them--and sometimes the funny and the high energy, high decibel superhero dynamic unfold simultaneously in a scene or sequence. The “sonic fabric” has to... Read More