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    Domestic Box Office Reaches A Record High $11B In 2015

    By SHOOTUpdated:No Comments1353 Views
    In this image released by Universal Pictures, Bryce Dallas Howard, from left, Chris Pratt, Nick Robinson and Ty Simpkins appear in a scene from the blockbuster hit, "Jurassic World." Box-office tracker Rentrak said Tuesday, Dec. 29, 2015, that the industry has already reached the benchmark and is expected to end the year with an unprecedented $11.1 billion in ticket sales in the U.S. and Canada. Opening in June, “Jurassic World” scored the biggest debut weekend ever, until it was bested this month by “Star Wars: The Force Awakens.” (Universal Pictures via AP)

    It's been a record-breaking, $11 billion year at the movies.

    Box-office tracker Rentrak said Tuesday that the industry has already reached the benchmark and is expected to end the year with an unprecedented $11.1 billion in ticket sales in the U.S. and Canada.

    The previous record of $10.9 billion was set in 2013.

    This year heralded numerous record-breaking releases, including "Fifty Shades of Grey," which set a record for February opening-weekend attendance, and "Furious 7" did the same in April. Opening in June, "Jurassic World" scored the biggest debut weekend ever, until it was bested this month by "Star Wars: The Force Awakens."

    "Hollywood built the perfect box office beast in 2015, with one hit movie after the next," said Rentrak analyst Paul Dergarabedian in a statement.

    Category:News
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    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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