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    A Dog And A Drink Find Love Through Director Samuel Bayer

    By SHOOT StaffUpdated:No Comments1544 Views

    By Christine Champagne

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    NEW YORK—Nothing goes better with a hot dog than a Pepsi. That’s the simple message effectively communicated in the :60 "Summer Job," a wonderfully warm and sweet new spot created by BBDO New York and directed by Samuel Bayer of bicoastal RSA USA. "Summer Job" is part of a brand new campaign—Pepsi-Cola’s first major campaign shift since 1999—promoting Pepsi as a perfect match for food and fun, and introducing a new tagline: "It’s the Cola."

    SHOOT Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.

    CLIENT

    Pepsi-Cola.

    PRODUCTION CO.

    RSA USA, bicoastal.

    Samuel Bayer, director/DP; Jules Daly, president; Tracie Norfleet, executive producer; Leslie Vaughn, line producer; Bonnie Stauch, wardrobe stylist. Shot on location in Monrovia, Calif.

    Identity, New York.

    Leo Kocking, director/DP, tabletop; Joe Masi, executive producer; Nina Sloane, producer. Shot at Identity.

    AGENCY

    BBDO New York.

    Ted Sann, chief creative officer; Don Schneider, executive VP/executive creative director/art director; Bill Bruce, executive VP/executive creative director/copywriter; Hyatt Choate, executive producer; Rani Vaz, senior VP/director of music and radio production.

    EDITORIAL

    Nomad Editing Company, Santa Monica.

    Tom Muldoon, editor; Jenn Orne, assistant editor; Shannon Preece, producer.

    Crew Cuts, New York.

    Debbie Ditkowsky, editor/end tag; Jennifer Hornak, producer.

    POST/VISUAL EFFECTS

    Company 3, Santa Monica.

    Stefan Sonnenfeld, colorist; Missy Papageorge, producer.

    Method, Santa Monica.

    Alex Frisch, visual effects supervisor/artist; Sue Troyan, visual effects producer; Cedric Nicolas, visual effects shoot supervisor; Katrina Salicrup, junior visual effects artist.

    AUDIO POST

    Sound Lounge, New York.

    Tom Jucarone, mixer.

    Category:Top Spot of the Week



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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