NEW YORK—Nothing goes better with a hot dog than a Pepsi. That’s the simple message effectively communicated in the :60 "Summer Job," a wonderfully warm and sweet new spot created by BBDO New York and directed by Samuel Bayer of bicoastal RSA USA. "Summer Job" is part of a brand new campaign—Pepsi-Cola’s first major campaign shift since 1999—promoting Pepsi as a perfect match for food and fun, and introducing a new tagline: "It’s the Cola."
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CLIENT
Pepsi-Cola.
PRODUCTION CO.
RSA USA, bicoastal.
Samuel Bayer, director/DP; Jules Daly, president; Tracie Norfleet, executive producer; Leslie Vaughn, line producer; Bonnie Stauch, wardrobe stylist. Shot on location in Monrovia, Calif.
Identity, New York.
Leo Kocking, director/DP, tabletop; Joe Masi, executive producer; Nina Sloane, producer. Shot at Identity.
AGENCY
BBDO New York.
Ted Sann, chief creative officer; Don Schneider, executive VP/executive creative director/art director; Bill Bruce, executive VP/executive creative director/copywriter; Hyatt Choate, executive producer; Rani Vaz, senior VP/director of music and radio production.
EDITORIAL
Nomad Editing Company, Santa Monica.
Tom Muldoon, editor; Jenn Orne, assistant editor; Shannon Preece, producer.
Crew Cuts, New York.
Debbie Ditkowsky, editor/end tag; Jennifer Hornak, producer.
POST/VISUAL EFFECTS
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist; Missy Papageorge, producer.
Method, Santa Monica.
Alex Frisch, visual effects supervisor/artist; Sue Troyan, visual effects producer; Cedric Nicolas, visual effects shoot supervisor; Katrina Salicrup, junior visual effects artist.
AUDIO POST
Sound Lounge, New York.
Tom Jucarone, mixer.
