Nearly one-third of the media mix (29 percent) of the ad campaign for the Dodge Journey, the company’s first crossover vehicle, is interactive, including a long form video that plays at Dodge.com and a series of banner ads that are playing at AOL, Yahoo!, MSN and other sites.
“Journey Overview,” created by Organic and produced by Mindfield Pictures, Detroit, focuses on features of the Journey as two couples drive it, everything from third row seating to a hands free phone, an in-dash beverage cooler and in-floor storage. Shots of the car in motion and close ups of the features are shown.
The film “gives users coming to the site a quick but comprehensive overview of the vehicle,” said Scott Lange, group creative director at Organic. “It provides details on the interior section and the unique storage features that play out in the video.”
The advertising campaign for the Journey, which includes a series of general market, African American and Hispanic TV and print ads, launched April 8, but the video has been running at Dodge.com since February, Lange said.
Jeff Dougherty, the director and dp at Mindfield, said the film was shot in Austin, TX, “a small city with a big city feel that was a great place to shoot.” Most of the film was shot with a Panasonic VariCam with close ups shot with a Panasonic P2. The P2 “matches with the big camera and was used for small tight shots we couldn’t get otherwise,” he said.
Moving shots of the car were done from a camera car with a remote control crane and a Libra head camera mount. Dougherty said there were night shots in the city and shots taken out in the country during the day.
A cast of four actors from Los Angeles appeared in the film.
The Journey campaign also included home page takeovers of AOL, Yahoo! and MSN from April 8 to 12, with banner ads also playing at a variety of travel, finance, sports and entertainment sites, including ABC, NBC, CBS Sportsline, Sports Illustrated and Billboard de la Musica Latina. Lange said the film will play with some of these ads after they are clicked. A shorter animation plays first to illustrate the “If you can dream it, do it” theme. “The whole video plays out after the user expands the banner,” he said.
Gene Hackman and His Wife Are Found Dead In Their Santa Fe Home; Oscar-Winning Actor Was 95
Gene Hackman, the prolific Oscar-winning actor whose studied portraits ranged from reluctant heroes to conniving villains made him one of the industry's most respected and honored performers, has been found dead along with his wife, classical pianist Betsy Arakawa, at their home in Santa Fe, N.M.
Foul play was not suspected, but authorities did not release circumstances of their deaths and said an investigation was ongoing.
Hackman, 95, Arakawa, 63, and their dog were all dead when deputies entered their home to check on their welfare around 1:45 p.m. Wednesday (2/26), Santa Fe County Sheriff’s Office spokesperson Denise Avila said.
Hackman was a frequent and versatile presence on screen from the 1960s until his retirement. His dozens of films included the Academy Award favorites "The French Connection" and "Unforgiven," a breakout performance in "Bonnie and Clyde," a classic bit of farce in "Young Frankenstein," a turn as the comic book villain Lex Luthor in "Superman" and the title character in Wes Anderson's 2001 "The Royal Tenenbaums."
He seemed capable of any kind of role — whether an uptight buffoon in "Birdcage," a college coach finding redemption in the sentimental favorite "Hoosiers" or a secretive surveillance expert in Francis Ford Coppola's Watergate-era release "The Conversation."
"Gene Hackman a great actor, inspiring and magnificent in his work and complexity," Coppola said on Instagram. "I mourn his loss, and celebrate his existence and contribution."
Although self-effacing and unfashionable, Hackman held special status within Hollywood — heir to Spencer Tracy as an everyman, actor's actor, curmudgeon and reluctant celebrity. He embodied the ethos of doing his job, doing it very well, and letting... Read More