Director Steven Murashige has joined David Naylor & Associates (DNA, Inc.) for commercials and music videos. The move brings Murashige back to his music clip roots as he iniitally established himself with videos for Incubus, Sugar Ray and Jack’s Mannequin. DNA continues to be active in videos as reflected in the company recently scoring eight VMA nominations for 2012.
Murashige also brings extensive spotmaking chops to DNA. He was a mainstay on Target’s advertising from 2006-’09, directing spots such as “Hello/Goodbye,” “Gift Card” and “Home Decor” which helped set the brand’s tight graphic look in the marketplace. Since then, he has directed for assorted clients, including Vanguard Financial, Payless, Lenscrafters and Nicktoons.
Murashige comes over to DNA after a long tenure with The Artists Company, which recently closed its doors (SHOOTonline, 7/6). “As I turn the last page, closing an incredible era with The Artists Company, I now begin a new and exciting chapter of my career with DNA,” stated Murashige. “My choice to join DNA was not only predicated upon their track record, the quality of their work and the impressive stable of directors, but also upon a great vibe from the people who make up the company–a key factor for me. Their solid presence in both commercials and music videos was also an important component, as I’d like to stay close to my music video roots.”
David Naylor, president of DNA, described Murashige as “a strong image maker and lifestlyle director.”
DNA’s spot sales force consists of reps Marla Mossberg on the West Coast, ThemReps in the Midwest, FM Artists on the East Coast, and Asprodites Reps in the South.
Formerly of The Artists Company
Director Ayse Altinok Joins Good Times For U.S. Commercial Representation
Director and writer Ayse Altinok has joined commercial production company Good Times for U.S. representation. Altinok has directed campaigns for Nike, Horizon Milk, Larabar, Jose Cuervo, Unilever, Mavi Jeans, Boots, Lumene, and more.
A former art director at Wieden + Kennedy in Amsterdam and Portland, she approaches each project with careful consideration, analyzing the end goal as a first step and uncovering meaningful moments along the way. Her work features a cinematic, dreamlike quality and elevated aesthetic.
“Having the right chemistry and karma is very powerful and that’s what attracted me to Good Times, and also timing,” said Altinok. “It’s a place where I can continue to push myself as a filmmaker and try new things, whether it’s for a traditional commercial spot or a high concept art project and everything in between.”
“I’ve worked with Ayse for 20 years and she’s super talented. She’s great at finding gems in stories that would otherwise be overlooked, and her aesthetic is phenomenal,” noted Bernadette Spear, executive producer at Good Times. “She can also empathize with creatives, because she’s lived in that world and understands what our clients face and knows how to support their vision.”
Throughout her career, Altinok’s work has won many industry accolades, including awards from The One Show, Clio, Art Directors Club, AICP, and the ANDYs. In 2016, she was nominated for a D&AD Next Director Award for her short film A Day at the Mall Reminds Me of America, a motion poem. Her first short film, 2009’s Hortum was an official selection of 11 film festivals worldwide and won the Special Jury Prize for Best Drama at the Amsterdam Film Festival.
Outside of her short... Read More