Director Steven Murashige has joined David Naylor & Associates (DNA, Inc.) for commercials and music videos. The move brings Murashige back to his music clip roots as he iniitally established himself with videos for Incubus, Sugar Ray and Jack’s Mannequin. DNA continues to be active in videos as reflected in the company recently scoring eight VMA nominations for 2012.
Murashige also brings extensive spotmaking chops to DNA. He was a mainstay on Target’s advertising from 2006-’09, directing spots such as “Hello/Goodbye,” “Gift Card” and “Home Decor” which helped set the brand’s tight graphic look in the marketplace. Since then, he has directed for assorted clients, including Vanguard Financial, Payless, Lenscrafters and Nicktoons.
Murashige comes over to DNA after a long tenure with The Artists Company, which recently closed its doors (SHOOTonline, 7/6). “As I turn the last page, closing an incredible era with The Artists Company, I now begin a new and exciting chapter of my career with DNA,” stated Murashige. “My choice to join DNA was not only predicated upon their track record, the quality of their work and the impressive stable of directors, but also upon a great vibe from the people who make up the company–a key factor for me. Their solid presence in both commercials and music videos was also an important component, as I’d like to stay close to my music video roots.”
David Naylor, president of DNA, described Murashige as “a strong image maker and lifestlyle director.”
DNA’s spot sales force consists of reps Marla Mossberg on the West Coast, ThemReps in the Midwest, FM Artists on the East Coast, and Asprodites Reps in the South.
“Captain America: Brave New World” Tops Weak Weekend At The Box Office
"Captain America: Brave New World" kept falling but still hovered above all others at a weak weekend box office.
The latest Disney-Marvel offering brought in another $15 million according to studio estimates Sunday, when most of Hollywood's attention was on the Oscars.
The Anthony Mackie-led "Captain America: Brave New World" opened strong at about $120 million on a three-day weekend last month, but plunged to $28.2 million last week in one of the most significant second-week drops for a Marvel movie. It's earned $163.7 since its release.
It was slammed by many critics and audiences, failing to bring the Marvel reset some had hoped for. That task now falls to May's "Thunderbolts" and July's "Fantastic Four: First Steps." But "Captain America" will face little competition through March, and could remain at No. 1 for a while.
The weekend's only significant new release, Focus Features' "Last Breath," earned just $7.8 million. The based-on-a-true-story adventure starring Woody Harrelson, Simi Liu and Chris Lemons is about a routine deep-sea diving mission that goes terribly wrong when a young diver is stranded some 300 feet below the surface.
It got strong reviews, with Lindsey Bahr of The Associated Press praising the "white-knuckle experience" and "pure suspense and anxiety" it brings.
At No. 3 was Oz Perkins' "The Monkey," which brought in $6.4 million for a two-week total of $24.6 million. It's among the strongest openings for indie distributor Neon, whose film "Anora," and its director Sean Baker could make a major mark at the Oscars later Sunday.
"The Monkey" marks another successful low-budget collaboration between Perkins and Neon, whose "Longlegs" brought in $126.9 million globally last year.
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