CLIENT
Palm Inc.
PRODUCTION CO.
Digital Kitchen, Seattle and Chicago.
Egilsson, director/DP; Rob Crabtree, creative director; Don McNeill, executive producer; Mark Bashore, producer; Donna Waxstein, line producer. Shot at Essanay Studio & Lighting, Chicago.
AGENCY
AKQA, San Francisco.
Matt Haligman, creative director; Rob Sondik, producer; Adam Lau, copywriter; Bob Pullum, art director.
STOCK FOOTAGE
The Image Bank, Chicago.
Krista Kilgore, contact.
EDITORIAL
Digital Kitchen.
Alan Nay, editor.
POST
Optimus, Chicago.
Craig Leffel, colorist.
VISUAL EFFECTS
Digital Kitchen.
Janice Harryman, lead designer; Ryan Holsten and Erin Sorofsky, designers; Matt Daly, 3-D artist; Chris Markos, Flame artist.
AUDIO POST
One Union Recording Studios, San Francisco.
Eric Eckstein, engineer.
SOUND DESIGN
Digital Kitchen.
Alan Nay, sound designer.
THE SPOTS
Three :30s—"Backgrounds/Holiday," "Backgrounds/Panasonic" and "Backgrounds/Map"—showcase the capabilities of the handheld computer (e-books, presentations, stock reports, photos, etc.). The ads, which use Daft Punk’s "Harder Better Faster Stronger" as the soundtrack, feature graphics, effects, 3-D modeling, live-action and stock footage.
Spots broke in November.