KCRW DJ Garth Trinidad has joined international music shop Butter Music and Sound for a three-month guest residency as sync director, working directly with clients while enhancing the company’s creative sync offerings and music supervision track record, and on building the Butter Sync artist roster. His award-winning international mix of music has been heard on Santa Monica, Calif.-headquartered public radio station KCRW’s airwaves since 1996. Regarded as a key influencer of global music culture, Trinidad has introduced the world to such artists as Little Dragon and Janelle Monae, interviewed the likes of Quincy Jones and Yoko Ono, and is credited in part with shaping L.A.’s modern music landscape with his finger-on-the-pulse expertise for diverse up-and-coming talent. He brings over 20 years of radio hosting experience as well as background as a music supervisor, working on series including Entourage and for brands such as Nike, HBO, Toyota and Sony.
“Garth was introduced to Butter by our L.A. ECD, Tim Kvasnosky, as the two became friends when Garth broke radio airplay for one of Tim’s side projects, Tiny Hearts,” said Butter LA EP Annick Mayer, “Garth has always been someone we admire and is nothing short of an LA music legend, so having the opportunity to officially work with him could not be more inspiring.”
Noted Butter Music and Sound managing director Ian Jeffreys, “To have someone of Garth’s credentials join the Butter family is truly a game changer. KCRW is arguably the most important radio station in the United States when it comes to breaking new artists. The Butter Sync roster was created with that same spirit of supporting rising talent, so it was an honor to bring Garth on board.”
