DIVISION7 has added director Saam Farahmand to its roster for representation in the U.S. and internationally (except for Germany where he’s handled by Markenfilm). Farahmand will be available for commercials, branded content, music videos and special projects via DIVISION7.
Farahmand’s body of work spans artists and brands alike. He began his directorial work with music videos for such performers as Cheryl Cole, The Last Shadow Puppets, and Janet Jackson. His video “Feedback” for Jackson was cited as one of the most streamed music videos of that year. Farahmand also directed the video for “Prototype” starring Vikoria Modesta, the world’s first amputee pop star.
Soon after, Farahmand began working with brands including Audi, Guinness, Coca-Cola, The Grammys, Absolut, Nike and Apple, maintaining the same tactile aesthetics and bold world-building so characteristic of his prior work. His Lincoln spot “Breathe” with Hudson Rouge displays performance artists unfurling from constrained positions to showcase the massive roominess of the Navigator model. Similarly effective and human in its storytelling techniques, his film “The World is Listening” with TWBAChiatDay for the Grammys captures the sky-high musical dreams of everyday people. Agencies such as adam&eveDDB, M&C Saatchi, Droga5 and BBH have also called upon Farahmand to provide branded content.
Most recently, Farahmand has helmed music videos for pop band the xx and Mick Jagger, including the Brexit-influenced “England Lost” starring Luke Evans, and the edgy “Gotta Get a Grip” featuring Jemima Kirke. Farahmand’s short film “Drama” premiered last year at Frieze London.
“Saam has built an electric body of work over the years, from branded content to music videos to installations”, said Kamila Prokop, executive producer and director of talent at DIVISION7. “I’ve always been creatively drawn towards his keen artistic eye. His bold approach, unique voice, and sense of artistry can truly elevate any concept or film.”
Prior to joining DIVISION7, Farahmand was handled by Furlined.
DIVISION7 is a SMUGGLER Group company focused on finding directors and creatives with a voice and appetite for content creation across all mediums, and with an eye on innovative distribution channels. Current projects include broadcast commercials, music videos, original episodic content across various platforms and media, mixed reality, VR and experiential.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More