Sister production companies Lucky 21 and Directorz have united under the Lucky 21 banner. The new Lucky 21’s roster consists of directors Jeff Bednarz and Tom Ryan, who had been at Directorz, and The Chartrands from Lucky 21. The unified company is headquartered in Culver City with a second office in Dallas.
“Lucky 21 is already part of our DNA, so as we’ve grown it seemed like a perfect expression of our company,” explained EP John Gilliland. “This natural evolution allows us to offer all of our talent under one company and to continue to build our national and international presence as one.”
Recent Lucky 21 projects include campaigns for The Home Depot, TGI Fridays, and BlueCross BlueShield of Tennessee and have found the team shooting everywhere from New Zealand and Haiti to Los Angeles, Austin, and Miami.
Lucky 21 has unveiled a new brand identity by BLOK and website designed by Funkhaus, both led by EP Anita Olan who has deep experience leading brand campaigns.
“It was exciting to take what I’ve previously spearheaded with networks and brands and apply that inward,” said Olan. “We had fantastic partners in the process with BLOK and Funkhaus. Both understood our culture and translated it with intelligence, fun, and amazing design.”
