CLIENT
Medical City.
PRODUCTION CO.
Directorz, Dallas.
Jeff Bednarz, director; Scott Buttfield, DP; Jeremy Besser, executive producer; Mike Patton, producer. Shot on location in San Francisco.
AGENCY
R&D Thinktank, Dallas.
Doug Rucker, creative director/copywriter; Kim Brayton, creative director/art director; Harvey Lewis, producer.
EDITORIAL
Post Op, Dallas.
Doug Bryan, editor; Vicki Russell, producer.
POST/VISUAL EFFECTS
Post Op.
Gerlinde Scharinger, online editor/Inferno artist; Jesse Jones, graphic artist.
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist.
AUDIO POST
Post Op.
Dave Marcus, engineer.
MUSIC
Ted’s Excellent Music, Vancouver, B.C.
Tom Keenlyside, arranger.
THE SPOTS
Two spots—"Life Is About Love" (:60) and "Write It Down" (:30)—feature portraits of real people as they comment on what life and love means to them. The spots, which are set to an arrangement of Louis Armstrong’s "That’s Life," end with the supers, "The meaning of life. Brought to you by the medical specialists at Medical City."
Spots broke in April.