Bicoastal talent agency The Directors Network (TDN), best known for its representation of directors and DPs in the spotmaking arena, has extended its reach into animation and design. TDN will rep Hollywood-based Big Machine Design (BMD)–a CG, animation and design creative services studio–to commercial production companies. This marks the first time in its 21-year history that TDN has handled a CG/animation house.
TDN, under the aegis of founder/president/agency Steve Lewis, will rep BMD on an exclusive basis. Additionally, TDN will rep BMD co-founders Steve Petersen and Ken Carlson as a directing team.
BMD is active in spots, promos, TV and film. Lewis shared his rationale for adding BMD to the TDN roster. “More and more television commercials and Web-based ad content are using and integrating CG, animation and broadcast design into their visual content,” said Lewis. “As such, our production company clients have been seeking talented CG studios that can accommodate this rapidly growing demand.”
Lewis plans to offer BMD as “an embedded unit” for commercial production companies, enabling them to diversify into the CG/animation sector. Conversely, BMD’s reputation is largely in broadcast design and on-air promos, meaning that the link with TDN could help it to grow in the commercial production marketplace.