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    Directors Guild Study Finds Diversity Lacking In Feature Filmmaking

    By SHOOTUpdated:No Comments1745 Views
    In this Saturday, Sept. 6, 2014 file photo, Paris Barclay attends the LA Premiere Screening of "Sons Of Anarchy" at at TCL Chinese Theatre, in Los Angeles. (Photo by Paul A. Hebert/Invision/AP, File)

    Women represent 3% of directors behind major box-office titles

    A new study shows that of the 376 feature filmmakers who released movies in the last two years, less than seven percent were women.

    The Directors Guild of America released the dismal statistics as part of its inaugural feature film diversity report Wednesday. White men comprise more than 82 percent of the filmmakers; non-white men make up just over 11 percent.

    The same study shows that women represent just three percent of directors of big box-office titles. Directors of films distributed by major studios are 96 percent male.

    DGA president Paris Barclay said the guild hopes its report will "draw further attention to this serious matter so that industry employers can develop concrete director diversity plans."

    Earlier this year, the American Civil Liberties Union asked state and federal agencies to investigate whether discrimination is to blame for the dearth of women behind the camera in Hollywood. Some female directors have since reported receiving letters from the Equal Employment Opportunity Commission seeking to learn more about their experiences on the job.

    Category:News
    Tags:DGADirectors Guild of AmericadiversityParis Barclay

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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