Click 3X has added three directors–Justin Dickel, Lindsay Daniels, and Yannakis Jones–to the roster at X3 Films, its director division headed by recently hired EP Bill Hewes. These hires round out X3 Films’ team and represent Click 3X’s comprehensive offerings in the animation and live action spaces.
Dickel is a master of mixing traditional performance and choreographed direction with VFX to create evocative and sensory stimulating visuals. Throughout his career, Dickel has worked on a variety of projects, creating commercials and films for brands including Schweppes, Champs Sports, Vodafone, Skype, Pantene, Herbal Essences and Doritos. He’s also worked on music videos for global bands including Take That to smaller bands like Sheppard, including their hit, “Geronimo,” which received more than 30 million views on YouTube.
Daniels is an Emmy award-winning designer, storyteller and live action director. She has worked as a creative at Digital Kitchen where she designed the main titles for the Emmy winning Dexter and the Emmy nominated ‘Path to 9/11’, as well as several commercial campaigns. At Publicis, she was a creative director for the T-Mobile and Chevrolet accounts, leading both brands through multiple print, broadcast and digital campaigns.
Jones is a multi award-winning writer and director with a premium documentary style and a knack for building narratives and telling persuasive brand stories across all platforms. His tableau is branded content and longer form films featuring real people and real lives along with highlighting succinct, 360 degree messaging. His recent online film for Skype, called “Translator,” won a Gold and a Silver award at the W3 Awards in the ‘Promotion Branding’ and ‘Business to Consumer’ categories, respectively. The film follows a photojournalist through the markets of Shanghai to remote interior regions of China. Jones has worked with brands including Microsoft Skype, BMW, Ford, Unilever, SKY television, at agencies including WCRS, BBH China, RKCR/Y&R, Ogilvy, W&K, Mother, Publicis and JWT.
