Motion Theory has brought five directors aboard its roster: Lucas Borrás, Bo Krabbe, Daniel Reisinger, Vanessa Marzaroli, and Clément Oberto.
Borrás is an international director whose repertoire includes an array of techniques—spanning live-action and animation—to craft distinctive projects for clients worldwide. Prior to joining Motion Theory, he was a director at Boolab in Europe. He also worked in NY with MassMarket. Using traditional and experimental animation methods, Borrás has created a wide spectrum of work–directing music videos, commercials, short films, and title sequences. He has turned out work for brands like Old Navy, Gap, Levi’s, Trident, and the music group Quantic.
Krabbe’s commercial work has taken him across Europe and Asia, on projects in multiple languages for international markets, crafting emotional and visual storytelling for clients like Volkswagen, Adidas, and Nescafé. Krabbe was formerly repped by Holmes Defenders of the Faith.
Reisinger is a comedy director with a strong visual edge and passion for helping his actors’ craft great performances. His ability to create distinct comedic narratives has led to collaborations with brands such as Nissan, GM, McDonald’s, and Coca-Cola. One of Daniel’s very first campaigns, “Sponsor The White House” for Vanish Napisan, received five Cannes Lions and a D&AD Pencil. His short “Status Update” picked up the Special Jury Prize from the Friars Club in New York, as well as Vimeo Staff Pick and Short of the Week honors. Most recently, he has worked on narrative films, and completed a comedic TV pilot on gym douchebags called “Clean and Jerk.” He was previously affiliated with production house Infinity2 in Australia.
Marzaroli’s work merges elegant and startling textures with a warm, soulful emotional core. Her spot credits include Audi, HP, Visa and Target. Her music video for Cinematic Orchestra’s “Lilac Wine” earned a Creative Arts Emmy, a London International Gold honor, a Red Stick International Gold, and a Baton D’or, among other distinguished awards. She most recently had been freelancing at Logan; prior to that she had been with Blind for 11-plus years.
Oberto has directed and produced assorted projects, including nouveau-themed fare for luxury brands like Chaumet, Dorian Ho, Lamberto Losani, and even an artistic series exhibited in France, Spain, and Japan titled “Draught.” In addition to his work in high fashion, he has directed music videos for Metro Zu, Isan, Masha Qrella and Margo, as well as institutional films for Coca-Cola, Airbus, Areva, GDF, Novartis, and Safran. He earlier ran his own company, Oversteps Production and then was connected to production house Bandits in Paris.
Borrás, Krabbe, Reisinger, Marzaroli and Oberto round out a Motion Theory directorial lineup which includes Mathew Cullen, Guillermo del Toro, Grady Hall, Mark Kudsi, Jesús de Francisco, Christopher Leone, Mårlind & Stein, Chris Riehl, and Syyn Labs.
Cullen and executive producer/partner Javier Jimenez founded Motion Theory in 2000.