Boutique content production company Reform has added comedy directing duo Amy+Pilar (Amy York Rubin and Pilar Boehm) and award-winning multicultural director Jose Antonio Prat to its roster for U.S. representation spanning commercials and branded entertainment.
Partners in both life and art, Amy+Pilar are know for their sharp wit and comedic timing. Their synchronicity is evident in a body of work across TV, film and commercials. Prior to joining Reform School, Amy+Pilar had been repped in the ad market by production company Knucklehead.
Amy has directed high-profile comedy sketches featuring stars like Amy Schumer, Kate McKinnon, and Sarah Silverman. On the episodic front, Amy has helmed for series such as Fresh Off the Boat, Casual, Superstore and Angie Tribeca–as well as the pilot for the hit Netflix comedy Dead to Me.
Before joining forces with Amy behind the camera, Pilar was a psychotherapist, a background that informs her ability to create fascinating characters and stage irresistible, nuanced performances. Amy and Pilar’s shared passion for comedy brought them together. Their collaboration began with a Synchrony Bank campaign, starring cult-comedy favorite Maribeth Monroe (Workaholics), and they went on to direct the pilot of the Hulu series Love, Victor. Amy+Pilar’s ad fare also includes spots for Uber’s “Go-Get” campaign and “Shift,” starring Martin Starr.
“We have been fans of Amy and Pilar for a long time,” said Ryan Ennis, executive director at Reform School. “They excel at capturing comedic performances and dialogue. Coming from the TV and L.A. comedy scenes, they’ve built a strong following and collaborated with some of our favorite funny people. Everyone at Reform School is excited to support them as they expand their creative reach further into commercials and social content.”
Meanwhile Prat is known for his comedic, character-driven content that blends cinematic visuals, impeccable timing, and bursts of the absurd. Born in Mexico City and now based in New York, Prat is a native speaker of both English and Spanish. His multicultural and multilingual perspective allows him to seamlessly direct in multiple languages, including Italian and French, bringing a global sensibility to his comedy and dialogue-driven spots. Prior to Reform School, Prat’s production company affiliations included Tool and Humble.
His directing work has earned him a Daytime Emmy (for Outstanding Promotional Announcement) and awards from AICP, Cannes Lions, The One Show, and D&AD.
“Jose’s work is rich in character and infused with humor and cinematic style,” observed Ennis. “He has an abundance of funny ideas and is very detailed as a director. He can create fascinating scenes and characters that get stuck in your head.”
Prat has already wrapped his first shoot with Reform School–for AmBetter via Campbell Ewald.