ModOp Films has signed director and still photographer Scott Toepfer, launching the collaboration with a broadcast, theatrical and digital/social campaign for Just For Men via agency Combe.
“I spotted Scott a couple years ago by watching his short films including It’s Better in the Wind,” said ModOp Films EP Steve Schofield. “Scott is an influencer in the lifestyle motorcycle world, he’s followed throughout the photography world, and he’s been involved in the branding of Iron & Resin, one of the coolest shops in California, since it began. When I introduced him to Rossi [ModOp EP Cannon) we all clicked, and the Just For Men campaign happened immediately.”
Toepfer has traveled the world shooting stills and live-action film for major brands including Adidas, Chevrolet, Dodge, Iron & Resin, Sapporo, Discovery Channel, Allstate and Harley Davidson.
Toepfer’s style of directing is immersive. Inspired by the mid-century New York street photographers, He has always put the camera right into the middle of the action, rather than at a distance. “It’s the way the viewer becomes invested in the story and feels like he or she knows the characters,” noted Toepfer who was previously repped as a director by The Famous Group.