Varsity–a directing duo consisting of Ben McManus and John Marsico–has joined Stept Films for exclusive spot representation in the U.S. Stept becomes Varsity’s first commercial production company roost.
The comedy partnership formed by McManus and Marsico began when they were a mere seven years old. At heart, they’re simply two best friends who share a lifelong love for creating and entertaining together. For over 20 years, Varsity has been experimenting behind the lens with a shared vision, using its instinct for surrealistic and subtle humor to create visually compelling and well-paced comedic content. They know how to develop characters, craft performances, make discoveries, foster improvisation, shoot for the edit, and deliver engaging and entertaining content that inspires repeat viewings.
Varsity’s first collaboration with Stept entailed concepting, writing, producing and directing Alterra’s “It’s Not Winter, But It Will Be” campaign. The authentic humor and connectivity to the audience align perfectly with Stept’s roots in ski culture. Varsity’s storytelling ability sparked the Alterra brand’s request for an extended partnership going forward.
McManus and Marsico have written and directed a range of projects for brands including Funny or Die, Ikon Ski Pass, Turbo Tax, Hamms Beer, and Columbia. They’re currently developing scripted series for EOne Entertainment and Little Ugly. Varsity also wrote and directed an original series, a mockumentary about a one-man boyband, based off of a treatment by musical artist Lauv. It will start airing in late January.
Stept founder Nick Martini stated, “We’ve found an instant connection with Varsity and they are a great cultural fit for Stept.”
A creative and production studio, Stept maintains bases of operation in Los Angeles and Jackson Hole, Wyoming.
