By Carolyn Giardina
A single drop slowly makes its way down the side of a clear bottle of Absolut Cut, and the gorgeous imagery, color and pacing, combined with the right music, create a soothing :30 that recently debuted in Canada and parts of Europe; the U.S. airdate has not yet been scheduled. Director/DP Robert Bryant of bicoastal production company Order lensed the imagery on a tabletop set at Quixote Studios, West Hollywood.
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CLIENT
V&S Vin & Spirit AB/Absolut/ Absolut Cut.
PRODUCTION CO.
Order, bicoastal.
Robert Bryant, director/DP;
Charles Salice, executive producer; David Robertson, line producer.
Shot at Quixote Studios, West Hollywood.
AGENCY
McCann-Erickson, New York.
Craig Markus, creative director; Chris Cereda, art director; Jon Goldberg, copywriter; Lucia Grillo and Alexis Mead, producers.
EDITORIAL
Ohio Edit, New York.
Pete Fritz, editor; Michael Bryson, assistant editor.
POST
Nice Shoes, New York.
Lez Rudge, colorist.
VISUAL EFFECTS
The Mill, New York.
Jaime Scott, Flame artist;
Stefan Andersson, 3-D artist;
Wendy Garfinkle, producer.
AUDIO POST
Pull, New York.
Mitch Davis, mixer; Scott Brittingham, executive producer.
SOUND DESIGN
Pull.
Mitch Davis, sound designer; Scott Brittingham, executive producer.
Vellas Joins Anonymous Content Brazil To Develop Content and Advertising Slate
Brazilian director Vellas has joined Anonymous Content Brazil, Anonymous Contentโs joint venture with an investment from Creative Artists Agency (CAA). In his new role, Vellas will work closely with the Anonymous Content Brazil team to develop advertising and content projects to bolster their growing content slate.
Vellas continues to be repped by various production companies in different territories, including PRETTYBIRD in the U.S. and U.K. markets.
Barbara Teixeira, CEO and executive producer at Anonymous Content Brazil, said, โVellasโ arrival reinforces Anonymousโ proposition and the significant movement that the Brazilian operation is making. His creative vision and talent as a director are not limited to advertising, as he has also worked on various content projects. This move is a practical example of our business vision, where great ideas should be executed in their best format, whether itโs a 30-second commercial or a streaming series.โ
Renata Dumont, Anonymous Content Brazilโs executive producer, added, โThe value proposition of Anonymous Content Brazil is unique because it offers brands and agencies storytelling in any format, whether in advertising or entertainment. It is in the companyโs DNA to operate in a structured and complementary way in both scenarios, and its work and awards reinforce this. We see in Vellas exactly the profile of a director with a portfolio and potential for work that shines in both advertising festivals and TV and film awards.โ
Vellas said, โI have found at Anonymous not only a place where I will have the freedom to work on projects I truly believe in and identify with, whether in advertising or entertainment, but also the entire structure, international support, and some of... Read More