Up-and-coming director Ben Weinstein has landed his first production house affiliation, signing with Santa Monica-based Notorious 24:7, headed by executive producers Jay Boccia, Neale Ferguson and Marc Smerling. The company handles Weinstein for spots and music videos.
Weinstein has already wrapped two projects under the Notorious 24:7 banner: a music video for Moby’s latest single, “Beautiful,” and a Sony PlayStation Major League Baseball campaign for TBWA/Chiat/Day, Los Angeles.
The first two spots in the PlayStation campaign, :15 teaser “Mr. Met” and the :30 “Chavez,” are now airing. For “Chavez,” starring Oakland Athletics’ All-Star third baseman Eric Chavez, Weinstein worked closely with Notorious 24:7 visual effects director Mathew Lamb to create a new take on the frozen moment “bullet-time” effect. Meanwhile “Mr. Met” shows in deadpan humor style the New York Mets mascot picking up his costume at the dry cleaners. The third spot in the campaign is slated to debut this month.
The aforementioned “Beautiful” was at press time listed on the weekly top video charts for both MTV and VH1. Weinstein directed and shot the clip; he has a background as a cinematographer.
Ezra Burke is the director of sales and marketing for Notorious 24:7.