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    Director Weinstein Joins Notorious 24:7

    By SHOOT StaffUpdated:No Comments1333 Views

    Wraps Moby Clip, Sony PlayStation Campaign

    SANTA MONICA --

    Up-and-coming director Ben Weinstein has landed his first production house affiliation, signing with Santa Monica-based Notorious 24:7, headed by executive producers Jay Boccia, Neale Ferguson and Marc Smerling. The company handles Weinstein for spots and music videos.

    Weinstein has already wrapped two projects under the Notorious 24:7 banner: a music video for Moby’s latest single, “Beautiful,” and a Sony PlayStation Major League Baseball campaign for TBWA/Chiat/Day, Los Angeles.

    The first two spots in the PlayStation campaign, :15 teaser “Mr. Met” and the :30 “Chavez,” are now airing. For “Chavez,” starring Oakland Athletics’ All-Star third baseman Eric Chavez, Weinstein worked closely with Notorious 24:7 visual effects director Mathew Lamb to create a new take on the frozen moment “bullet-time” effect. Meanwhile “Mr. Met” shows in deadpan humor style the New York Mets mascot picking up his costume at the dry cleaners. The third spot in the campaign is slated to debut this month.

    The aforementioned “Beautiful” was at press time listed on the weekly top video charts for both MTV and VH1. Weinstein directed and shot the clip; he has a background as a cinematographer.

        Ezra Burke is the director of sales and marketing for Notorious 24:7.

    Category:News



    Beyoncé’s Halftime Show Highlighted Netflix’s NFL Debut On Xmas Day

    Wednesday, December 25, 2024

    Beyoncé provided more excitement than either game during Netflix's NFL debut on Christmas Day.

    Riding into her halftime appearance on a white horse, the 32-time Grammy winner rocked her hometown Houston crowd with a nearly 13-minute performance on Wednesday.

    She surprised fans by bringing along Shaboozey to perform "Sweet Honey Buckiin" and Post Malone joined her for "Levii's Jeans."

    The action on the field didn't live up to expectations as the NFL showcased four of the AFC's top five teams.

    Patrick Mahomes and Travis Kelce exposed a glitch in Pittsburgh's defense during Kansas City's 29-10 rout in the first game.

    The broadcast itself went off just fine, quickly becoming the second-most popular live title on Netflix to date, according to NFL Media.

    Lamar Jackson and the Ravens led C.J. Stroud and the Texans to 17-2 at halftime before Beyoncé stole the show.

    Mariah Carey opened Wednesday's doubleheader with a taped performance of "All I Want for Christmas is You" and then the two-time defending Super Bowl champion Chiefs trounced the Steelers to clinch the No. 1 seed in the AFC.

    There were no signs of any major streaming issues during the game after Netflix experienced minor blunders at the start of the pregame show. The broadcast opened with roughly 10 seconds of silence because it appeared studio host Kay Adams' microphone wasn't turned on.

    Beyoncé's live performance at NRG Stadium was supposed to be the biggest test for the streaming giant and it seemed to go off without a hitch.

    Mahomes threw for 320 yards and three touchdowns and Kelce had eight catches for 84 yards and one score as the Chiefs (15-1) earned a first-round bye and home-field advantage throughout the AFC playoffs. The... Read More

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