Where The Buffalo Roam (WTBR) has signed Venezuelan writer and director Victor Ridaura to its roster of commercial filmmaking talent. The L.A.-based Ridaura has helmed brand campaigns for the likes of DIRECTV, AT&T, MANGO, and Sony. Through his narrative work, he explores themes of identity and belonging, particularly as they pertain to the Latino and immigrant experiences in the U.S.
Ridaura’s inventive scripts and short films have garnered recognition from festivals and organizations around the world, including Screencraft’s Short Screenplay Competition, Slamdance Screenplay Competition, and New Filmmaker LA: InFocus Latinx & Hispanic Cinema shorts presented by the Academy. In addition, he was a finalist for the Walt Disney Television Directing Program; and a semifinalist for Lena Waithe’s Rising Voices Season 2 with his short thriller script about a Latino immigrant, Cálmate, Mija. Ridaura is an alum of Ryan Murphy’s HALF TV Directing Initiative, where he shadowed director Loni Peristere on the set of the 100th episode of American Horror Story, and shadowed director Stella Meghie for two episodes of the BET+ show The First Wives Club.
Most recently, Ridaura was selected as a finalist for the 2022 Commercial Directors Diversity Program (CDDP), a program created by the AICP and DGA to increase representation of minority directors in commercials, and was also selected to take part in CDDP’s 50/50 Honorable Mentorship Program.
Ridaura’s commercial work includes experience as a DP on projects all over the world. Through his self-described “purposeful” style, Ridaura utilizes precise compositions, production design, lighting, and costuming to create emotional ties for the audience. Prior to joining WTBR, Ridaura was repped by Shooters.
Jeff Blodgett, WTBR executive producer, said of Ridaura, “His strong DP skills, combined with a very authentic filmmaking style, makes his work as a director very emotive.”
“The WTBR team is so fun, hip, and welcoming,” added Ridaura. “At WTBR, they’ve created an environment that I’m confident will foster my vision as a director, allowing me to form strong bonds with our agency partners, and deliver pieces that will surpass clients’ expectations.”
