Production company Logan Industry has added director Tristan Holmes to its talent roster for U.S. representation spanning commercials and branded content. He has amassed a diverse body of work with clients such as Netflix, Google, T-Mobile, Levi’s, Visa, Guinness, Coca-Cola, Coronation and Altron.
“Tristan’s expertise in seamlessly blending cutting-edge techniques with practical effects makes him an ideal fit for projects requiring complex visual or technical sophistication,” shared Logan Industry EP/founder José I. Nuñez. “We’re excited about the opportunity to push creative boundaries with him and are confident that his fresh, unconventional ideas will help our work stand out in a competitive market.”
Holmes offers a unique perspective shaped by the rich, contrasting experiences of African life, having been raised in Johannesburg, South Africa. Raised as a nomad and driven by his natural passion for storytelling, his work presents a view of the world that is strikingly familiar yet refreshingly unconventional and captures a wide emotional range while remaining deeply personal. He continues to work between Africa and the U.S.
“After many great conversations with Jose and the incredible team at Logan Industry, I knew it was the perfect fit,” said Holmes. “Together, we crafted a clear plan for my place on the roster. The team’s close-knit, open communication made me feel instantly welcomed, and I can tell they are genuinely invested in my growth. I’m grateful to have such a talented and dedicated group supporting me.”
Holmes is a Student Academy Award winner and has recently received “Best Director,” “Best Film” and “Best Script” nominations at this year’s 18th Annual SAFTA (South African Film & Television) Awards. Commercially, he won a “Best Director” Gold at Ciclope. Prior to joining Logan Industry, Holmes was most recently with production house Doomsday.
His television show Go!–which he co-wrote and directed–is coming out on Netflix in February ’25. He has several other long-form television projects currently in development.
