Bicoastal integrated production studio Humble has signed director Tom Carty for representation in the U.S. and Canada. He is handled in Europe by Park Village and was previously repped by Gorgeous in the American ad market.
Carty is lauded both as a writer and director. He began his advertising career as a copywriter. Carty came to fame working with his creative partner Walter Campbell at AMV BBDO London producing groundbreaking work on high profile brands including Dunlop Tyres, Volvo, and Guinness. His “Surfer” spot for the latter–directed by Jonathan Glazer–achieved mass acclaim and was voted the best commercial of all time by the British public.
After establishing himself as one of Britain’s most-awarded copywriters, Carty successfully transitioned into a new phase of his career as a director, turning out award-winning commercials for clients including the BBC, Nike, Levi’s, The Economist, and a popular spot for ITV starring Gary Oldman.
Carty also recently directed the short film This Isn’t Happening, and currently has two features in development including Available Light with Kate Mara attached.
“Tom’s work speaks for itself–whether he’s writing or directing, he always manages to craft a compelling story and show the viewer something they haven’t seen or experienced before,” said Shannon Lords, executive producer at Humble. “He has a wonderful eye and a depth of experience.”
Carty said he was drawn to his new roost in part by Lords and company founder/president Eric Berkowitz. The director described Humble as “a very dynamic and forward-thinking company that embraces the new multi-faceted world of advertising and works with it perfectly.”
From Restoring To Hopefully Preserving Multi-Camera Categories At The Emmys
When Gary Baum, ASC won his fourth career Emmy Award earlier this month, it was especially gratifying in that the honor came in a category--Outstanding Cinematography for a Multi-Camera Half-Hour Series--that had been restored thanks in part to a grass-roots initiative among cinematographers to drum up entries. Last year the category fell by the wayside when not enough multi-camera entries materialized.
In his acceptance speech, Baum appealed to the Television Academy to keep multi-camera categories alive. He later noted to SHOOT that editors also got their multi-camera recognition back in the Emmy competition this year. Baum hopes that after resurrecting multi-camera categories in 2024, such recognition will be preserved for 2025 and beyond.
A major factor in the decline of multi-camera submissions in 2023 was the move of certain children’s and family programming from the primetime Emmy competition to the National Academy of Television Arts and Sciences’ (NATAS) Emmy ceremony. For DPs this meant that multi-camera programs last year were reduced to vying for just one primetime nomination slot in the more general Outstanding Cinematography for a Series (Half-Hour) category. It turned out that this single slot was filled in ‘23 by a Baum-lensed episode of How I Met Your Father (Hulu).
Fast forward to this year’s competition and Baum won for another installment of How I Met Your Father--”Okay Fine, It’s A Hurricane,” which turned out to be the series finale. Two of Baum’s Emmy wins over the years have been for How I Met Your Father, and there’s a certain symmetry to them. His initial win for How I Met Your Father was for the pilot in 2022. So he won Emmys for the very first and last... Read More