Bicoastal integrated production studio Humble has signed director Tom Carty for representation in the U.S. and Canada. He is handled in Europe by Park Village and was previously repped by Gorgeous in the American ad market.
Carty is lauded both as a writer and director. He began his advertising career as a copywriter. Carty came to fame working with his creative partner Walter Campbell at AMV BBDO London producing groundbreaking work on high profile brands including Dunlop Tyres, Volvo, and Guinness. His “Surfer” spot for the latter–directed by Jonathan Glazer–achieved mass acclaim and was voted the best commercial of all time by the British public.
After establishing himself as one of Britain’s most-awarded copywriters, Carty successfully transitioned into a new phase of his career as a director, turning out award-winning commercials for clients including the BBC, Nike, Levi’s, The Economist, and a popular spot for ITV starring Gary Oldman.
Carty also recently directed the short film This Isn’t Happening, and currently has two features in development including Available Light with Kate Mara attached.
“Tom’s work speaks for itself–whether he’s writing or directing, he always manages to craft a compelling story and show the viewer something they haven’t seen or experienced before,” said Shannon Lords, executive producer at Humble. “He has a wonderful eye and a depth of experience.”
Carty said he was drawn to his new roost in part by Lords and company founder/president Eric Berkowitz. The director described Humble as “a very dynamic and forward-thinking company that embraces the new multi-faceted world of advertising and works with it perfectly.”
