Park Pictures has signed South African director Terence Neale for commercial representation in the U.S. and U.K. He was previously handled by RSA Films.
Neale’s body of work includes spots for such brands as Adidas and Coca-Cola. Among his notable directorial credits are the bold and rebellious ad “Your Future is Not Mine” and the star-studded short “Original is Never Finished,” that racked up over 4 million views in 48 hours, both part of Johannes Leonardo’s global campaign for Adidas Originals. The latter commercial–produced by RSA with production support from South Africa’s Egg Films–recently won the Cannes Lions Grand Prix in Entertainment for Music.
Neale’s directorial touch has also graced SHOOT’s “The Best Work You May Never See” gallery, including a darkly humored Chicken Licken Slyders’ spot titled “Orphanage” for Net#work BBDO, Johannesburg.
Neale has additionally directed music videos including Skrillex’s “Ragga Bomb,” that has taken in over 100 million views online, and South African rave-rap group Die Antwoord’s “Baby’s on Fire” and “Fatty Boom Boom.”