Rocket Film has signed director Tati Barrantes, marking her first commercial representation.
A veteran of Vice Media, Barrantes brings an ultra-current, fresh take to her advertising and branded content work. She developed and directed a four-part documentary television series and accompanying VR experiences under the Beyond the Frame banner, a Samsung and Viceland partnership. Her 10-minute docu-short Chasing Perfection on VR for football follows NFL quarterback Patrick Mahomes while he was a Texas Tech senior, as he utilizes VR headsets as part of his strategic training. In her ads for Smartypants Vitamins and Fitbit she pulled double duty, both writing and directing the campaigns. Barrantes’ short film Adirake won the Special Jury Award at the Tribeca Film Festival. Additionally, she has directed and creatively produced for global brands including Samsung, Google and Anheuser-Busch.
Born in Peru and raised in Los Angeles, Barrantes earned an MFA from NYU’s graduate film program. She currently splits her time between New York and L.A.
“Tati knows her craft and brings a unique empathy to her writing and direction,” said Sara Eolin, owner and managing director of Rocket. “She’s easygoing which makes her wonderful to work with, and she has a smart, artistic eye.”
Barrantes shared, “Rocket feels like a family and one that is packed with very talented and supportive people. I’ve always loved working in collaborative environments and from my first meeting with Sara, (directors) Ken (Arlidge) and Klaus (Obermeyer), I knew they would be instrumental in my development. I look forward to making exciting new work with the team.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More