Production company Reverie Content has brought director Sylvie Weber aboard its roster. This marks her first U.S. commercial signing.
Weber’s debut short, The Prophetess, has won and traveled to several film festivals around the globe. Since then, the filmmaker has honed her imaginative storytelling style seamlessly across formats, including documentaries, narrative fiction, music videos, and commercials.
Being of German-Dominican descent, Weber has had her own exploration of identity and belonging became a driving force behind her filmmaking, alongside her desire to unveil the character within. Weber has directed music videos for the bands The xx and Melanie C., fashion films for Aeyde and William Fan, and commercials for Nike and Lufthansa. Weber’s ability to bend genres has earned her work features in a range of international publications, such as Vogue, Rolling Stone, The Fader and The Los Angeles Times.
Weber’s aforementioned 2018 short The Prophetess premiered at the Africa International Film Festival in Lagos and won awards globally, including Best Short Documentary and Best Social Awareness Short. The film is currently screening at Los Angeles Filmforum through November 5. Her short film The Art of Value circulated international fashion film festivals in 2021, including Milano Fashion Film Festival, Canadian International Fashion Film Festival, and Bucharest Fashion Film Fest, where it won Best Fashion Film. Presenting William Fan’s spring summer and fall winter 2021 collection, the film questions the mechanisms of consumerism and our systems of value and hyperbeauty.
“My work has always been driven by a desire to rework historical injustice through its possibilities and a playful, poetic lens,” Weber said. “Reverie Content has built an impressive and diverse roster of storytellers, each offering a unique perspective, and I’m thrilled to be a part of it.”
“Sylvie has repeatedly shown her talent for translating her extraordinary imagination to film across mediums,” said Rich Pring, co-founder/executive producer at Reverie Content. “I enjoy finding something new in Sylvie’s films each time I watch. She beautifully and consistently captures strong character performances while crafting unique cinematic styles for each film. We look forward to collaborating with her to continue telling stories that have the power to shift culture for the better.”
Changes Afoot For Cannes Lions 2025, Including Increasing Festival Access For Underserved Communities
The Cannes Lions International Festival of Creativity is putting plans in motion for its 72nd edition, set to take place from June 16-20, 2025 in Cannes, France. The Festival has announced that it will double funding to provide €2m (some $2,150,000) worth of complimentary passes to underrepresented talent and underserved communities through its Equity, Representation and Accessibility (ERA) Pass, returning for a second year.
Frank Starling, chief DEI officer, Lions, said the increased investment was “crucial to continue to drive progress for both Cannes Lions and the industry.” Starling added, “The ERA pass plays an important role in fostering a global representation of talent within the creative communications industry at Cannes Lions, and to date our funded opportunities have reached creatives in 46 countries globally. With the Festival being the destination for everyone in the business of creativity, we recognize the importance of creating equitable access to it, and this is why we’re prioritizing increased representation from the Global South to support a greater range of voices and perspectives from the region at the Festival.” Applications for the ERA pass are open now and close on December 5, 2025. More details can be found here.
With submissions into the Cannes Lions Awards opening on January 16, 2025, innovations to the Awards have also been announced today. Glass: The Lion for Change celebrates 10 years since its introduction. The Glass Lion was launched to champion work that used creativity to drive a shift towards more positive, progressive and gender-aware communication, and Marian Brannelly, global... Read More