B-Reel has signed director Simon Cole for global representation. He spent the past 10-plus years at HSI Productions, initially as half of the Joe Public directing duo (with Adam Cameron). In 2006, Cole and Cameron split to pursue solo directing careers with Cole continuing at HSI.
Joe Public, back when they were at the since closed production house Headquarters, earned two Directors Guild of America (DGA) Award nominations–for Best Commercial Director of 1999 and 2002, The duo also had commercials for Amazon.com, Netflix and Cracker Jacks earn AICP Show honors and gain inclusion into the Film archives of the Museum of Modern Art (MoMA) in NY.
Simon kicks off his B-Reel tenure with Evolve, a gun safety PSA featuring actor Josh Lucas for agencies Erwin Penland and Hill Holliday Boston. Michael McQuhae, executive producer/managing director, B-Reel, said, “Simon combines performance direction with a keen visual sensibility. Having worked with Simon previously, I look forward to producing with him again.”
Cole added, “I approach every project with the same energy and feeling of dedication in finding what makes a commercial work. B-Reel shares the same level of enthusiasm and approach to problem solving as me with each new project. They’re a new generation of commercial and digital content company, and being able to tap into that makes it a perfect marriage.”
In addition to his spotmaking, Simon has been active in the documentary arena with So Help Me God, which has been featured on TV networks worldwide and is available on Amazon.com, Netflix and iTunes. Simon is currently writing a black comedy feature titled Knock Down Ginger. He also plays keyboard and drums, writes for the band Redbox, and is an accomplished portrait photographer.
