Yard Dog TV, a female-owned and certified production company, has signed commercial and film director Sebastien Guy for U.S. representation.
Guy’s work is as diverse and far ranging as his upbringing, born of Australian and French parents and raised around the world. His visual style reflects this global background with the continuity of authentic performances and cinematic excellence in both his commercials and his feature film, Nerve, which was honored by the Australian Cinematographers Society.
“Sebastien has the uncanny ability to go from a design-oriented, transition-based VFX car commercial to an intimate family story with dialogue to a comedic cinematic film,” said Yard Dog executive producer Joe Piccirillo, explaining what drew him and executive producer Beth Pearson to Guy’s work. That scope is evident in spots Guy has directed for brands including Audi, Mercedes-Benz, Canon, Nokia, Volkswagen, Rexona, Ford, Olay, McDonald’s, Snickers, and Amnesty International.
Guy started his career as an actor while studying film in California. After appearing in numerous commercials, he turned his attention to what goes on behind the camera and began to direct, bringing his acting experience to performances in all his films.
“I love a good commercial, so being able to tell a short story and having an audience be engaged in the way you tell that story is an honor and privilege,” said Guy. “The opportunity to grow as a filmmaker from every commercial film I make is a gift. This is definitely one of the best jobs in the world.”
Now based in Spain after having lived recently in Australia and China, Guy made the move to Yard Dog to establish a long-desired U.S. professional base (he had a brief stint at Durable Goods in 2017).
“For me, it’s important not only to do good work, but to do it with good people,” explained Guy. “Joe’s and Beth’s backgrounds and personalities combined with Yard Dog’s ethos makes it the right fit for me.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More